While the coronavirus is hindering the promotion of concerts and interviews, should we keep the release of planned albums or postpone them until later? This is the question that has been bothering record companies and artists for the past 15 days. An example could comfort them in maintaining the planned releases: that of The Weeknd, which with After Hours released on March 20, blew up the counters. The singer has already sold an equivalent of more than 440,000 copies according to Billboard, and four titles from his album have a billion listenings on Spotify:
🩸🩸🩸🩸🩸 pic.twitter.com/1y8Ppgcj1E
- The Weeknd (@theweeknd) March 24, 2020
In France, however, many artists have already chosen to postpone the release of their work, such as Lara Fabian. The reissue of the singer's latest album will not be released on March 20 as planned. The singer judged that the time was rather for "responsibilities":
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Following the announcements of the authorities linked to the fight against Covid-19, I inform you that we postpone to a later date the physical and digital release of the reissue of the album "Papillon (s)" originally scheduled for March 20. I would like to offer you a nice, peaceful and peaceful outing, around which we will be able to meet on great shows in order to share this project together ... But now is the time to take responsibility for this epidemic, it is essential to protect ourselves and those we love by respecting the barrier gestures and the instructions of the authorities. In the meantime, I ask you to take care of yourself ... to be patient and supportive ... And of course we keep the link here ... I kiss you very much Love 💕🦋💋 Lara.
A post shared by Lara Fabian (@larafabianofficial) on Mar 17, 2020 at 3:22 am PDT
Thomas Dutronc who was due to release Frenchy on March 20 returns the project to June 5, urging his Twitter followers to take care of them. Same message for Julia, whose Pass ... as you know will not be released on April 3. While the duo Madame Monsieur, who was due to give birth to Tandem on April 10, announces a quirky outing and promises while waiting for “small dates”.
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Patience and confinement 🙏🏻 Appointment this evening at 6 p.m. for exclusive TANDEM titles # ensembleàlamaison #TandemMM
A post shared by Madame Monsieur (@madamem Monsieur) on Mar 18, 2020 at 3:59 am PDT
"I'm at the end of my life"
Some artists appeared particularly depressed when the report was postponed. "I admit it's not going too well. We're not going to be able to release the album on March 27 because we're all confined. The stores close, even the record labels, the distributors. You cannot release an album by telework. Unfortunately, we can't get it out. This decision is not mine, it's life, "said Hoshi, disappointed, whose second album Sommeil Levant will probably be released on June 5.
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We are trying to release a new title in the coming days to make you wait 🧡
A post shared by Hoshi (@hoshi) on Mar 17, 2020 at 9:28 am PDT
Even more sad is the case of rapper Soso Manes, who was due to release Mistral on April 3. The release of his album has been postponed because his "very old" father says he is affected by the coronavirus. Then the public learned that both of his parents were in the hospital. “We have to watch over our elders. Our elders have watched over us, now it's up to us to watch over them, ”he urged.
Happy birthday to me 🎂🎂
My first thoughts go to my parents who are fighting coronavirus in the hospital, to all people affected by this disease or another, near and far, and my wish is that everyone stays at home 🤲🏼 🤲🏼 pic.twitter.com/lVYxd2tM6Y
Among the four artists in charge of the press secretary and manager Mélissa Phulpin, who were to release their album this month or next, two are maintained, two others postponed: these are the opus of Hinds and of Little Prince.
"Inadequate"
Elsewhere in the world, big names have postponed the release of the record, such as Alicia Keys or Lady Gaga - Chromatica was scheduled for April 10 - who finds it "inappropriate" to release this album now:
“It is an intense and terrifying time for all of us. And, although I think that art is one of the strongest things that we have to bring us joy and comfort during these kind of periods, I find it inadequate to release this album with everything that is going on around this global pandemic. "
The Belgian rapper Loïc Nottet, the Haim trio or even the singer Sam Smith - who yearned for not having "someone to die for", the title of his next album - have also paid the price for the pandemic.
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A post shared by HAIM (@haimtheband) on Mar 23, 2020 at 9:13 am PDT
Need for "joy"
In this sad cascade of bad news, a case apart: that of the British singer Dua Lipa who meanwhile… advanced the release of her album, Future Nostalgia , after leaks of certain songs. In a message delivered before a concert on Instagram, she appeared very troubled, moved to tears, obviously very hesitant about the strategy to follow:
"I wonder if this is the right thing to do during this time, because a lot of people are suffering. I'm not sure it's the right thing, "then catching his breath:" The thing we need most right now is music, joy, to see the light and to work collectively for change. And so I'm going to release this album on Friday. "
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