Chinanews Client Beijing, March 25th (Reporter Shangguan Yun) In recent years, the "blind box" has attracted considerable attention: it contains a series of trendy dolls with stylish designs, and people don't know themselves before opening the box What will you buy.
Not long ago, the "Blind Box of" A Dream of Red Mansions "" became a hot search: jealous Baoyu, Shi Xiangyun holding a wine jar ... Ouyang Fenqiang, who once played Jia Baoyu, also retweeted on Weibo and joked, "This sister You're afraid you haven't seen it before. "
Meng version of "Dream of Red Mansions" blind box doll. Photo courtesy
The post-90s generation Yang Yan is the main creator of these dumb adorable dolls. In an interview with a reporter from Chinanews.com, she said that launching a "Blind Box" Dream of Red Mansions "doll is one of her dreams.
One "iron powder"
The reason why I think of "the blind box of" A Dream of Red Mansions "" has something to do with Yang Ye's reading and experience.
She first came into contact with Dream of the Red Mansion when she was four or five years old. "That book is still a picture book, and the beautiful" young sisters "on it have attracted me deeply."
"After going to elementary school, my mother bought a phonetic version of" Dream of Red Mansions ", and I would especially like to tell the parents the story inside." On one occasion, Yang Ye was talking cheerfully, and the mother suddenly interjected and explained a few details. It's all she hasn't seen.
Yang Yi lingered and asked her mother about the origin of these contents. "My mother moved her full set of" A Dream of Red Mansions "when she was in college. From there, I plunged into the 'Book Sea' and watched I have continued some books. It is no exaggeration to say that I have actually turned hundreds of times in A Dream of Red Mansions. "
"My favorite person in" A Dream of Red Mansions "is Liu Xun, who has always been very kind despite the world." She also gave herself a "name" called Jia Xun, which has been popular among fans until now, "I like Liu Xun, But I'm not old enough to be a puppet, that's 'fake' puppet. "
The culture in the "blind box"
After graduating from college, Yang Zheng went to the United States to study design. "For a few years of wandering abroad, I feel that our country's own culture should be cherished and promoted."
The expressive "Dream of Red Mansions" blind box doll. Photo courtesy
"I have three dreams, and one of them is to make a doll." After returning to China, Yang Zheng began to struggle for this dream. By then, blind boxes had become popular in China. She took a closer look and found that there were relatively few related to traditional culture.
From childhood to now, she has always liked "Dream of Red Mansions". By coincidence, she also met Cui Hengbin, a "shit" who is determined to promote traditional culture. Together, everyone was determined to be the "blind box of" Dream of Red Mansions ".
"What we want to do is a combination of traditional culture and trendy toys. It is a very happy and meaningful thing to do design based on traditional culture." Yang Yan named this first series "Opening up Hongmeng" And launch crowdfunding online.
Originally they wanted to raise 100,000 yuan, but so far, the amount raised has exceeded 400,000 yuan. The dozen or so dolls in the first blind box of "The Dream of Red Mansions" quickly became popular on the Internet. Netizens continued to urge changes and asked about the latest progress.
"Meng version" dolls have nuances too
At first glance, the "Dream of Red Mansions" series of dolls are all round faces, but they are actually different.
"For example, Yingchun, although she is a lady of Jiafu, she is weak and afraid, and the fate of marrying Sun Shaozu of 'Zhongshan Wolf' is very miserable." Mune character.
On closer inspection, the dolls are also different. Photo courtesy
In addition, the costumes of the Spring Festival use a large area of green with yellow patterns, that is, the color of the Spring Festival, instead of the more tender colors like other little sisters.
"Compared to the amount of crowdfunding, we are more concerned about the suggestions and feedback that everyone gives us." She and her friends collected the comments from netizens on "Blind Box of" A Dream of Red Mansions "," Many people are discussing the face of our doll Whether it matches the original. "
"I know that many people will have a sense of substitution in this subject, but we have the foundation of the prototype doll CHYNEE first, and then the series" Dream of Red Mansions ", which is more equivalent to the character of our CHYNEE doll in COS" Dream of Red Mansions ". She explained.
The Future of "Blind Box" Dolls in A Dream of Red Mansions
Based on the existing foundation, Yang Ye and his friends also plan to make different expression packs and accessories for the doll later. You can DIY a domineering Spring Festival, or you can change the accessories in Yingchun's hand to Li Yan's bun, depending on In the player's own mind.
In the verdict, the kite symbolized the fate of Tan Chunyuan's marriage, so she held a small kite. Shi Xiangyun had a history of drunk lying on the peony flowers, and he also drank alcohol during the reed poems of Lu Xue, so he held a small wine jar in his hand.
Each doll comes with its own accessory bag, and you can change the items and cloak in your hand. For example, Lin Daiyu can hold "The West Chamber" in her hand like in the original book, or she can hold a mobile phone in a modern style, which is closer to the current life.
"The expressions can also be changed: if the boss raises the salary, then change the expression of frowning to a smile." In Yang Yi's thoughts, the dolls should have angry and sad expressions, "just like our lives."
Next, "The Blind Box of A Dream of Red Mansions" may have a second series, a third series, and so on, because "the characters in the book are lively and abundant."
"Designing more characters also increases uncertainty and playability. Just like when you collect the small cards of" Water Margin "108 generals, it is also the childlike side of our blind box." Yang Yan said. (Finish)