Chinanews.com Client, Beijing, March 11 (Reporter Song Yusheng) The "Report on the Impact and Trend of the New Crown Epidemic on China's Accommodation Industry" released by the China Hotel Association on the 11th shows that accommodation companies that were temporarily closed due to the epidemic are gradually returning to work. As of the end of February, the proportion of accommodation companies that had resumed work reached 63.3%, and the employee recovery rate reached 65%.
From February 21st to 25th, the China Hotel Association initiated a joint survey of the hotel industry and formed the report, which counted 600 hotel companies in 28 provinces, municipalities and autonomous regions nationwide, involving more than 6,000 property projects.
Data Map: Exterior view of Hangzhou Tonglu Yi Homestay. Photo by Zhang Bin
Hotels and guest houses were closed for a while
The report points out that, as a whole, the hotel and guesthouse industries have been under greater operational pressure during the epidemic.
Since the outbreak of the epidemic, due to the sudden drop in the number of customers and the continuous increase in operational risks, many hotels have chosen to cease operations to reduce their losses. The survey shows that during January-February 2020, only 27% of the hotels continued to operate, 73% of the hotels chose to suspend business and stop losses, and the average number of days of business shutdown was as high as 27.6 days.
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According to statistics, from the Spring Festival of 2020 to the end of February, the average occupancy rate of homestays decreased by 70.30% year-on-year, and the average room rate decreased by 50.00% year-on-year.
At the same time, during this period, 85.71% of the B & Bs went out of business of different lengths. The average number of closed B & B days was 27 days, and the average monthly turnover of each B & B store during this period was only 63,600 yuan. Lower than the same period of previous years.
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The impact of the epidemic in the rental apartment industry will be relatively lagging, and it will be more reflected in the impact on the renewal of leases and subsequent new leases.
Try not to lay off staff, not reduce posts, and keep pay
In response, the lodging industry has started to save itself.
A survey by the China Hotel Association Owners Committee shows that major international brand hotel management groups not only actively provide guests with cancellation policies, develop service procedures and epidemic prevention measures during the epidemic, protect the safety of guests and employees, but also provide hotel operations Support and guidance.
At the same time, surveys show that, although the accommodation industry is under tremendous operating pressure, most companies have responded to the state ’s call for job stabilization during this special period, and try their best not to lay off staff, reduce jobs, or stop pay.
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57% of the company's executives have overcome difficulties with companies during this special period and lowered their salary standards. As for the grassroots employees, 41% of the enterprises choose to pay the salary in full, and only 10% of the enterprises implement unpaid leave measures for the grassroots employees due to operating pressure.
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At the same time, various government departments and localities have issued relevant support policies.
The report summarizes these support policies into five categories, including policies for labor cost reduction, tax reduction, rent reduction, financing support, and energy cost reduction.
Over 60% of accommodation companies have resumed work
At present, the overall situation of the epidemic remains low, and the situation of prevention and control continues to improve.
The report shows that as of the end of February, the proportion of accommodation companies that have resumed work has reached 63.3%, and the employee recovery rate has reached 65%.
According to the report, the extent to which the Chinese accommodation industry is affected by the epidemic depends on the time point of the epidemic control. And 73.53% of the surveyed accommodation companies are expected to resume in March.
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Although the epidemic has a significant impact on the hospitality industry, based on China ’s current control of the epidemic, industry insiders are relatively optimistic about the recovery of the hospitality industry this year. 90% of the surveyed companies believe that the market can return to normal levels within 6 months after the epidemic The rental apartment industry is recovering relatively quickly, and the hotel industry will be the first to recover in the business source market.
However, the report also pointed out that if the epidemic continues to spread globally, it will have a greater impact on the number of arrivals and the overnight rate of inbound tourists, and to a certain extent, the accommodation industry. (Finish)