Xinhua News Agency, Beijing, March 9th, Question: How does public cultural service match "home life"?
Xinhua News Agency reporters Zhou Wei and Shi Yucen
Due to the epidemic situation, public cultural service venues were temporarily closed. Press the pause button for offline cultural experience.
The library is closed and the resource pool is "cloud". During this special period, public libraries, cultural centers, museums and other cultural venues have started the "cloud" mode and launched safe and convenient online services. The innovative practice of public digital cultural services in various places has greatly enriched the "home life" of epidemic prevention and control, and also provided new inspirations, new ideas and new directions for the next step of public cultural construction.
Helping to fight the "epidemic" with reading attacks
Reading is pleasant, it can relax and relieve stress. The Hubei Provincial Library has specially launched a "cabin digital culture window" in response to the epidemic situation. It integrates massive digital resources for cultural services, sends spiritual food to people, reads "drugs", and helps fight "epidemics".
Let everyone enjoy a comprehensive overview of Chinese and foreign books, ancient and modern books without leaving the home. The National Library provides readers in Chinese, foreign language resource libraries and collections with special resource library services through official websites, national digital library APP and other channels, covering books, periodicals, Various types of digital resources such as newspapers, papers, ancient books, audio and video.
The Shanghai Library recommended more than 160 types of databases to readers, launched a new collection of resources for the prevention and control of the new crown pneumonia epidemic, a free e-book list, a database usage guide, and micro-lectures; the Gansu Provincial Library launched a "Longshang Cultural Tour" activity Selected classic classic color comics, recommended classic stories with pictures and texts such as Spring Festival customs, Chinese classics, legends of famous books, etc .; Jinling Library launched an online reading promotion activity of “long holiday reading without snoozing”. Children can browse “Online Children's Books” at home Museum "selects high-quality digital resources such as ancient poetry, literary works ...
"Zhengchou can't borrow books. How to complete reading assignments, don't worry about it now." "One card is in your hands, it's available all over the world ..." On some libraries' WeChat public accounts, readers really like it.
Protecting urban memories is the responsibility and mission of public libraries. In order to transfer the positive energy of anti-epidemic and preserve the memories of the epidemic of war, Zhengzhou Library, Shenzhen Library, Dongguan Library, etc. have started the collection of anti-epidemic documents, collected the witnesses of this special historical period, and will be properly preserved and developed. use.
"Cloud Exhibition" brings new inspiration to the "activation" of cultural relics
According to statistics from the National Bureau of Cultural Relics, during the Spring Festival of the National Museum, there were more than 2,000 exhibitions on line, involving historical relics, revolutionary cultural relics, natural science specimens and other categories of collections and exhibits. During the Spring Festival, the total number of online exhibitions of the museums exceeded 5 billion.
The house's "Cloud Viewing Exhibition" has become a new way of cultural life during epidemic prevention and control——
A number of digital panoramic exhibition projects such as "Panoramic Palace", "Panoramic Terracotta Warriors and Horses" and "Realistic Suzhou Museum" allow audiences to "roam" cultural heritage sites at home, and appreciate the unique charm of cultural heritage. The National Museum created online cloud tour modes such as "Cloud Viewing Exhibition" and "Cloud Live Broadcasting". The "Gold Medal Commentator" was broadcasting live on Douyin, and the audience shouted "Enjoyable".
With just a tap on your phone, you can enjoy the exquisite murals, colorful sculptures, and grotto buildings of the Dunhuang Grottoes up close. The Dunhuang Research Institute and others launched the WeChat mini-program "Yunyou Dunhuang", which was well received for its novel and fast presentation method-"It's amazing, as if you can touch the mellow colors, flowing lines and vivid interest", and more Experts believe that it "brought new inspiration from the development of the" activation "of the conservation and utilization of cultural relics."
On February 23, the Liangzhu Museum opened live on live broadcast, and the narrator told the audience vividly about the life of Liangzhu people more than 5000 years ago, and answered questions from fans at any time. "When ancient culture is plugged into the wings of science and technology, its diffusion and penetration will be greater." Liangming Zhou Dean Zhou Liming said, "In the next step, we will combine this activity with the transformation and development of the museum. It is to do some new exploration and display in the museum's public cultural supply. "
Improving quality and efficiency, complementing digital construction “owing accounts”
Adhering to the "closed library, no network, no service snoring", cultural centers across the country launched cloud services to start the "qun war" epidemic.
Through the National Public Cultural Cloud, the National Public Cultural Development Center has launched brand events such as the "Clouds on the Stars", "Clouds on the Square Dance" and "Clouds on the Village Spring Festival Evening" to create an online "audiovisual space"; Introduced the special section of “Arts and Anti-epidemics Touring Hunan” to provide the public with “one-stop” public cultural services; Tianjin, Henan, Shaanxi, Guizhou and other cultural centers launched a group of thoughtful, temperature and quality anti-epidemic groups works.
Mu class has become the new favorite of people's home study. The Chengdu Cultural Center uses the MOOC function to launch online training services. It has started rolling training for mobile phone photography, Chinese classical dance, Chinese landscape painting, Chinese soft pen calligraphy, and Tibetan dance. It was looted in about 10 minutes.
"This epidemic renewed the awareness of the importance of digital construction in cultural museum people." Qiu Lan, director of the Cultural Museum of Mianyang, said that during the epidemic, the Cultural Museum of Mianyang actively studied, transformed ideas, and tried online services such as live art classes. Project and achieved good results.
Experts said that in the past, some local grassroots public cultural services paid more attention to offline. In this epidemic, it has become a consensus to make up for the “owed accounts” of digital construction. Next, it is necessary to further integrate resources and innovative forms, enrich the supply of cultural products and services, increase the opening of online digital cultural resources, focus on enhancing public participation, operation and promotion capabilities, and promote the quality and efficiency of public digital cultural service platforms.
"The coming of the 5G era, public cultural services must take advantage of development and occupy new frontiers of cyberspace services." Said Wang Li, party branch secretary of the Chengdu Cultural Center. The focus of improving the efficiency of online public cultural services in the future is to establish "user thinking". Big data analysis, find out the actual needs of the people's culture, and provide them with the "cultural dry goods" that they need.