[Explanation] Recently, the Gansu Provincial Museum has been closed for more than a month due to the need for epidemic prevention and control. In order to allow citizens to see thousands of cultural relics at home, the interpreter of the Gansu Provincial Museum opened a live broadcast mode, taking everyone to "cloud" to visit the museum, and explained some exhibitions such as "Gansu Silk Road Civilization" and "Gansu Painted Pottery" through live broadcast. Commentator Liu Ting said that the live broadcast content has not changed much as usual, but there are more interactions on the live broadcast platform. At most, hundreds of thousands of people watched it online at the same time.
[Contemporary] Liu Ting, Interpreter, Gansu Museum
Let ’s take a look at the distribution of our colored pottery in the province. Everyone is dazzled. Right, because the colored pottery of Gansu is very widely distributed in Gansu, and there are a lot of them. (Gansu) It is like Yu Ruyi, embedded in the heart of the motherland.
In fact, there may not be much change in terms of content, but in terms of effect, there will be more interaction, because the audience at the scene will see it in the process of listening to the explanation. Then on the live broadcast platform, everyone Because we are not there, we will have more interaction in this language.
[Explanation] Liu Ting introduces that tourists can only listen to the explanations of tour guides during the offline tour on weekdays, but can "plug in" at any time in the live broadcast room. During the live broadcast, the audience will also be asked questions, and through the interaction, the museum will receive exquisite cultural and creative gifts.
[Contemporary] Liu Ting, Interpreter, Gansu Museum
The audience had many questions during the live broadcast. It seemed that when explaining live, many people were ashamed to ask questions, or just came to visit. They didn't seem to be ready for more questions, but online, everyone was active and had many questions. During the (live broadcast) period, we will also ask questions through Taobao ’s live broadcast platform, and then let the audience answer. In the end, there will be lucky viewers and we will get our exquisite gifts of cultural innovation.
[Explanation] During the live broadcast, the audience can also vote online in which exhibition hall to visit, which can be described as "really free." According to statistics, the Gansu Provincial Museum's two online live broadcasts lasting several hours, the number of real-time online users reached more than 900,000, the number of likes exceeded 500,000, and the number of visitors exceeded the museum's 2019 annual passenger flow by more than half.
Ma Bin Gao Ying reports from Lanzhou, Gansu
Editor-in-chief: [Liu Xian]