A Swiss crowdfunding project gave 25,000 people an opportunity to own a portion of the "Knight's Bust" by Spanish artist Pablo Picasso. When Jonas (one of these people) goes to see the painting in the Museum of "Zentrum Paul Klee" in the Swiss city of Bern, he finds a personal greeting represented by a message on the wall, when he logs in using his property card, saying: "Thank you, Jonas, because you made the painting possible."

Each of the 25,000 people, including Jonas, paid 50 Swiss francs ($ 50), to collectively purchase the Spanish artist's painting he painted in 1968, via the Coca Swiss platform, for online retail offers, and shares were sold within 48 hours in 2017 The Coca platform created a new way to purchase, display and watch artwork. The owners of the painting who call themselves "the lovers of the Spanish artist Picasso", can look at their painting at any time through the web cam, and they can post messages displayed on a wall at the Zentrum Powell Klee Museum, where the painting of Picasso is displayed. Each person who visits the museum can personally deal with the drawings in the painting, using a three-dimensional scan on a giant screen, and the touch screen allows viewers to change the direction and folding of the painting.

The museum displays the Picasso painting as part of its efforts to make art available to as many people as possible. He also sought to learn from the Coca project, according to its director, Thomas Surabere.

Crazy idea

Claude, son of Picasso, admired the Swiss model of collective ownership. "When I first heard about (Coca), I was surprised by this idea that seemed a little crazy and sparked my curiosity," he said in a tape published by the Coca platform.

He added, "I think this idea is really emotional." And he expressed the hope that his father's painting of the "bust of Persia" would become an inspiration for similar projects.