A unique experience of shopping in an atmosphere of entertainment provided by the "Sweep Market OTP" event organized by the Dubai Shopping Festival, which launched its seventh edition the day before yesterday, in Burj Park, in downtown Dubai, and will continue until the first of next February.
The market offers a distinctive outdoor experience with a loud atmosphere of events, music and entertainment shows, as it developed showrooms that include fashion designs, jewelry, bags, some home belongings and other products and innovations that were made with young talents and mediated by a theater of events, along with the teams that wander between Platforms.
The class needs encouragement
For her part, Director of Events Department at Dubai Festival and Retail Foundation, Suhaila Ghobash, told «Emirates Today»: «This project has started with the aim of supporting young talents and small projects, via a platform that exists during the Dubai Shopping Festival, especially as this category needs encouragement, and we are trying Every year showcasing new talents. ”
She stated that the number of participants exceeds 91 marks, the selection of which has been subject to many criteria, including that the platform is good and display distinctive products, in addition to the novelty of the mark, its age does not exceed two years, noting that the market has over the years been able to support many talents that are today offering their products in Shopping malls are widespread.
She noted that the theater includes many different activities that carry the entertainment side.
Dream Hunter
On a tour of "Emirates Today" to market participants, Arlene Papapetrou, who offers a set of "Dream Hunter" designs, mentioned that she was initially designing for family members, but later decided to make it her project, noting It is working on innovating new concepts from the dreamer hunter and those that carry lighting, expressing that the basic concept of this theme is that it expels negative energy through embroidery inside it, which is designed in the form of a spider's web, and allows the passage of positive energy, which makes one enjoy a better sleep .
She noted that the "Dream Hunter" holds many basic materials that cannot be avoided, including feathers, which are essential in bringing positive energy, and can be hung anywhere in the bedroom provided that they are in an open place. She pointed out that it offers in the market many designs in different colors, sizes and materials, to be suitable for all customers from different slides.
Greek jewelry
For its part, the Greek designer Athena Mina displays a set of accessories called jewelry in her country, explaining that she implements those pieces of her semi-precious stones, each of which is unique and not repeated.
She added that they in Greece prefer handmade jewelry, and this is what she sought to present in the market, and was keen to put all the various colors and shapes that suit women.
Mina, who is participating in the market for the first time, expressed her happiness and enthusiasm by presenting her handcrafted works, each of which carries a special story behind it.
Gemstones
As for the jewelry designer Mah Komy, who displays a group of her jewelry that she uses using semi-precious and precious stones, which are sourced from the Middle East, she pointed out that her designs carry a mix between contemporary and classic art. In some pieces, she presents fine paintings and handmade designs. She mentioned that some parts take a day to complete, but some others may require approximately three months to be completed and implemented in full.
While the owner of the "East Gallery" Rahili said that she launched a special line of fashion from a short time ago, and it offers handcrafted products, starting from clothes to shoes and fabrics, and this gives the special pieces, especially as they are not repeated, as each design appears in one piece. She added that she was keen that some designs bear the features of the Middle East, including Arabesque, which she put on fabrics and shoes, confirming that her group was very popular with women.
Gowns
For his part, the Indian designer, Tajender Singh Singhsetti, displays a collection of gowns that he and his brother perform, explaining that they offer pieces bearing details of colors and cuts, while preserving the gowns with their traditionalism and giving them a contemporary and youthful look, especially in terms of colors and stories.
He stated that his platform includes a lot of colorful gowns and designed from imported fabrics, and this gives them distinctiveness, pointing out that this is the first time that he participates in the market, expressing his hope that the experience will be fruitful.
As for Stephanie Khoury, who offers a collection of household items in "Home Hub", she said that she collects goods from owners of small projects, because she seeks to provide what is different and at reasonable prices, noting that the pieces are handcrafted but they are at good prices, contrary to what some believe That one-time innovations with unique designs are very expensive, and this is what she seeks to demonstrate the opposite of, as she put it.
concert
Emirati actress Shamma Hamdan began the activities of "Swap Market OTP" with a concert that I performed last night before, during the launch of the market in Burj Park.
The artist appeared in her audience to sing a bouquet of her various songs.
The market includes a wide range of entertainment and musical events.
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Next February is the closing date for the event in Burj Park, in downtown Dubai.
Suhaila Ghobash:
"The market, over the years, has been able to support many talents that today offer their products in shopping centers on a large scale."