The UAE has won two prestigious awards at the 2019 Cannes Corporate Media and Television festival in France. The Ministry of Health and Community Protection announced that "Azm" won two gold dolphin awards in the category of human resources films, and black dolphins in the category of best soundtrack, surpassing 1000 participants from all over the world. He also reached the short list nominated for two other categories: integrated communications films ( Movies and videos as part of a larger communication campaign) and corporate image movies.
The Cannes Awards for Institutional Media and Television in France are considered one of the largest international awards in the field of advertising and cinema production, as the best films of commercial enterprises and TV commercials in the world are celebrated in Cannes, one of the most important centers of media and cinema production.
A new achievement
The Minister of Health and Community Protection Abdul Rahman bin Muhammad Al Owais stressed that the new achievement brings inspiring and innovative youth ideas and energies that contribute to strengthening the position of the country by highlighting the leading government programs and initiatives in the international media, in order to consolidate the leading position of the UAE in the field of government communication, and to demonstrate its reputation in The health field internationally.
He considered, "Winning is an indication and an appreciation of the quality of sustainable health programs adopted by the ministry by promoting them in an innovative media manner. When we are innovative, we establish a sustainable investment in the future to consolidate the UAE leadership as a model for countries that invest in the future and work to possess its tools."
Incentive to move
For his part, Undersecretary Dr. Mohamed Salim Al-Ulama expressed his pride in winning the Golden Dolphin and Black Dolphin Awards at the Cannes Institutional Media and Television Festival for the category of the best campaign to promote a healthy governmental initiative, which represents a global recognition of the ministry's advanced solutions.
He said that this achievement is added to the Ministry's award-winning record in honor of its efforts to adopt the best international standards and practices in innovative promotion of national initiatives through targeted communication activities, and to highlight the Ministry's role in achieving national health and future projects. The two awards are also an incentive to move forward in the process of preparing a generation of young female citizenship competencies in the field of nursing, who have the qualifications that enable them to contribute effectively in improving the quality of health care in the country.
The scholars praised the distinguished and highly professional performance of the Government Communication Department in the media strategic planning process, the application of innovation in diversifying the channels of internal and external communication with the relevant authorities in the federal government, the continuous updating of communication messages and media content, and the use of films in promoting the national initiative aimed at enhancing the attractiveness of the nursing profession in society Under the slogan "Nursing is pride and creativity", with the aim of attracting citizenship cadres, and providing an attractive work environment for the youth of the country for a prosperous future.
Al Owais: The message of art is cross-border
The Minister of Health and Community Protection Abdul Rahman bin Muhammad Al Owais described art as “constituting aesthetic and patriotic value, which is a human and social message that transcends the borders of the homelands and takes root in the global memory. We decided to produce a promotional film in an innovative way with the aim of attracting the national energies of the nursing profession among citizens, within a promotional campaign A national communication led by the Ministry in cooperation with the relevant government agencies, to raise awareness about the nursing profession and its positive impact on society and the UAE's need for the energies of its young men and women who are the pulse of society and the future leadership to join this noble and strategic profession ».
The film has over 1000 works from all over the world
He won "Golden Dolphin" and "Black Dolphin".