Currently open to movie “Stema allegations” Disney apology apology December 12th 20:26
Walt Disney Japan has requested that several comic artists send out comics depicting their impressions on Twitter to promote Disney movies that are open to the public. I apologized on the official website for not.
According to Walt Disney Japan, we asked seven creators to post comics depicting their thoughts on the movie to promote the movie “Frozen 2”. But at that time it was not explicitly stated that it was an advertisement.
In response to this post, SNS and others criticized whether it was “stealth marketing” that conceals advertisements.
The company has posted “apology” twice on the official website.
According to it, although it was originally planned to specify that it is “PR”, it was lost due to poor communication between the parties concerned.
Based on this and similar issues, the creators who participated were not responsible for the fact that the company guidelines were not thoroughly communicated and adhered to.
Walt Disney Japan apologized, "I apologize deeply for this matter. In the future, we will endeavor to prevent the recurrence by thoroughly disseminating our internal guidelines."