Hend Abdulhameed Siddiqui, Executive Director of Dubai Watch Week, said that the event, which will start on the 20th of this month, “will be of new dimensions and directions, and more important, with the presence of international names, participating for the first time in an event outside Europe”, with keen to «provide more “It is close to the Emirati street, and the fact that the event is not only for the elite, but can be beneficial to everyone.”
The five-day Dubai Watch Week, in its fourth edition with over 40 brands, will be celebrating the art of watchmaking, with all those interested in the world set to meet and watch the world's most prestigious watches.
“This week will focus on bringing the event closer to the UAE youth and the various segments of society,” Siddiqui told Emirates Today. “This event is not just for the elite and watch collectors, but can help anyone to learn very useful information about watches and how to invest. How to choose the right watches, where to spend your money, and how it can return to you money, especially since the event is not a retail platform, but educational, and displays the new and important in this world ».
“This edition of the week is of great value and value,” Siddiqui said. Through its stand, the brand will be exhibiting vintage pieces for the first time, and Chopard has chosen Dubai and Dubai Watch Week specifically to launch its new timepiece and debut in the world from here. ”
Siddiqi explained that the event will host more than 40 journalists from around the world to cover the event, which also includes the famous Emirati names in the world of hospitality and restaurants, such as «Salt, Home Bakery and Chipriani», through which there will be an opportunity to highlight the distinctive Emirati projects in World Press.
Siddiqi said that although the event is not for sale, but for display and education only, «but we organized an area called Watch Box for retail stores, where the visitor can make a process of exchange between the acquisition of watches, with new ones, whether "An unwanted gift, or one that someone wants to change for whatever reason."