The entertainment giant comes to compete with Netflix, Amazon or Apple by launching in the night from Monday to Tuesday across the Atlantic its Disney + streaming platform. Announced in France at the end of March 2020, it promises a rich catalog, with classics obviously, but also some novelties, such as "The Mandalorian", a new series around the universe Star Wars.

Disney arrives in a sector for the least bottled. But by launching in the night of Monday to Tuesday its official streaming platform, Disney +, the entertainment giant is sure of its strength. To make a difference in this frantic race to the subscriber, Disney has armed himself with very large productions in his catalog, with dozens of cartoon classics, such as The Lion King or The Jungle Book to name just a few. these two examples. But that's not all, because for its platform, Disney will also be able to rely on the whole universe of Pixar, the creators of Toy Story and Cars , or on the superheroes of Marvel, like Spiderman or Iron Man .

An unprecedented series derived from Star Wars

Except that to attract the public, it is necessary to propose novelties, exclusivities, as does the competition. For Disney +, the first big song is called The Mandalorian , a new series that takes place in the universe of Star Wars. A very recent teaser was released a few days ago, to keep fans looking at this story, which takes place a few years after the movie The Return of the Jedi .

And at Disney, when we embark on a project, we do not do things halfway. The series has a very big budget, $ 120 million according to the Wall Street Journal , or $ 15 million per episode. An amount that approaches the production costs of the phenomenal success of HBO, Game of Thrones . But these tariffs have become almost the norm as the competition is fierce, since it is also what will spend Apple for See, one of the new series launched at the time of the Apple TV +.

Target: 60 to 90 million subscribers

To remain attractive, Disney +, available from Tuesday in the United States, Canada and the Netherlands and from March 31, 2020 in France, will be offered at a price of $ 6.99 per month, so it will be a little cheaper than Netflix and its standard subscription at 12 euros per month. But between Amazon, Apple, OCS, the Orange platform, and soon HBO, this is starting to make a big budget for fans of series and cinema. For Disney, the ambitions are very high: have 60 to 90 million subscribers paying by 2024, by which time the streaming service must become profitable.