The main fashion shows of Fashion Forward Dubai, which will feature 20 shows from various local and international fashion houses, will kick off today at Dubai Design District, an event that aims to become the region's premier fashion station, providing a platform and an advanced direction. In the industry.
The event celebrated yesterday evening the launch of the event through an evening opening ceremony. Today, the main agenda of the events will be launched. In addition to the daily fashion shows starting today until the second Saturday of November, the event will present a series of dialogue sessions that will host brilliant names in the world of fashion and marketing. Social impact, with titles linked to what the world of fashion and design needs today in the region, as well as The Garden, an event that brings together more than 20 of the region's most renowned accessories designers, including jewelery, handbags and ready-to-wear. The Shopper Show Smart Shopping.
The Shop Show platform offers visitors and invitees the opportunity to purchase their favorite designs and fashions during and after each fashion show through the Fashion Forward website. The online shopping platform will help attendees and interested parties complete their purchases. Directly and in real time during the event, and later via an application
WhatsApp will be linked to a secure payment card gateway, the first of its kind in the region.
A number of local, regional and international emerging names from around the world are taking part in the fashion shows this season, ranging from haute couture, such as locally-based designers, to one of the most popular regional and international fashion such as Ezra, Michael Cinco, Amato and Youssef. Al Jassmi, the daily «Brett Aporte», and the local traditional, such as the Emirati designer Hessa Al Falasi, and the participation for the first time such as Lebanese designer Hazem Qais, in addition to the distinctive participation of Saudi fashion designers, such as Arwa Al Banawi, Al Jawhara Sadeem Al Shehail, and many other brilliant names.
In addition to the presentations, the 4-based discussion sessions will include titles such as: “Master Class: Social Business on Facebook and Instagram”, “Bauchi: Heritage and Innovation by Polimoda” and “Brand Story” Branding on social media, displaying your brand to buyers, brand collaboration agreements, and sustainability: the future of fashion.
5 features of the event
Fashion Forward Dubai is the premier fashion station in Dubai and the Middle East, providing a platform and an advanced trend for the fashion world. The main events at the festival include fashion shows and presentations by top fashion designers and ready-to-wear from around the world, with a special focus on regional talent. The festival also offers a retail space dedicated to accessories designers, as well as organizing brand and partner activities, and social events that contribute to strengthening relationships with regional fashion industry leaders, providing excellent networking opportunities, and fostering synergies between various stakeholders in the regional fashion world. Here are the features of the current cycle of the event:
1- The Shop Show
This season, visitors will be able to buy the fashion they love during and after each show. This year, Fashion Forward Dubai offers a direct shopping platform using the technology built into the Fashion Forward Dubai website. The 'direct shopping' digital platform will enable attendees and interested parties to make real-time purchases during and after the event, via messaging services such as WhatsApp, and will be linked to a highly secure payment gateway via credit cards.
2- Clothing designers
The latest edition of the event, as usual, includes 21 regional and international outfits, 12 new designers taking part for the first time, and nine others returning to participate and prove their presence.
This season of Fashion Forward Dubai will see the participation of a number of international and regional designers who have always had a distinctive footprint in the fashion industry and who are accustomed to exist effectively, such as Amato, Atelier Zahra, Michael Cinco and Youssef Al Jasmi, as well as renowned ready-to-wear designers. Like Arwa Al Bannawi and Behnwood Hessa Falasi and Kiba
Rooney, Hilo Nebula and Farwin Marwa. On the other hand, the event will give emerging designers an opportunity to prove their presence in the world of fashion, such as Hass Idriss, Hazem Qais, Jessica K, Mason Farah Wali, Nadia Dziak, Tim and Tania Skaf.
3.Dubai Design District Dialogue
Important figures will not be absent from this big event.Fashion Forward Dubai will host renowned and important personalities, such as Laodomia Pucci, Vice Chairman, Director of Photography, daughter of Italian fashion designer, founder of Pucci, Emilio Pucci, and Joel Mardinian, entrepreneur. A famous figure in the world of beauty, the Saudi businesswoman saw the famous.
4- The Garden
The Garden brings together more than 20 of the region's most renowned accessories designers, as well as local retail concepts including jewelery, handbags and ready-to-wear, which you should not miss.
5. Cooperation frameworks
The events include the announcement of cooperation agreements with related brands, most notably with the famous free fashion design school «Creative Space Beirut», and the exhibition «Mason Pyramid» of the regional fame. Mercedes-Benz is set to launch the global How To campaign.
• 20 of the most famous accessories designers participate in «The Garden».
• 20 shows for various local and international fashion houses.
• A number of emerging names from around the world participate in fashion shows.