Only about a decade ago, there was a giant phone company is the undisputed player on the global stage of mobile phones, sales reached half of the entire global market, and its profits amounted to 13 billion dollars annually, and was the first to introduce to the world of smart phones, and did not No one ever doubted that the world of smartphones could have no future beyond this company's dominance.
Certainly everyone knows it. Nokia was on every tongue, but going back to the present time, the impact of this company has completely disappeared, and completely collapsed, where the brand became owned by HMD, and despite trying to exploit the nostalgia of the past, sales are still very small And do not compare with sales of Chinese companies only a few years old!
Of course, the collapse of a Nokia-sized company cannot come out of the void. The collapse was not a gradual withdrawal from one area to focus on another, and preserving part of the company's strength, but a complete collapse that tore apart what was once known as Nokia. Scattered parts form, some owned by Microsoft and the rest by HMD!
In order to reach a very large company to this unfortunate fate there is no doubt that there are many reasons and factors, led to the occurrence of this disaster, and from these reasons and factors must be extracted many and many lessons learned, because the repetition of the same reasons, no doubt it will lead to repeat the same collapse in Any place or company, no matter what some believe that the historical size of any goods may ensure absolute dominance of the market, without the continuity of development efforts or continuous creative work!
Why Nokia failed? A question that did not baffle many, because that failure was arranged and almost expected. Many faculties of economics have devoted lectures to study the reasons for the failure of Nokia, the pioneer in the mobile world, the company did not fail due to financial issues or arbitrary measures that prevented the emergence of its production, or because of the outbreak War in a country that originated and manufactured, but fell because of the absence of strategic vision, and reliance on previous successes, and non-keeping up with the new and modern, which ultimately led to a catastrophic overthrow of one of the greatest success stories, and turned it into the most famous failure story in the modern era!
More importantly, after the company's gradual collapse over time, many former officials and high-ranking employees within Nokia came out to tell their stories. The common factor between these stories was the company's split itself, and the emergence of many conflicting parties between each other, and each party interested As a result, decisions were taking too long to convince enough officials. As a result, some simple things, such as choosing a suitable chip for the next phone, took about a year until the company decided, and by that time. Be the Perfume, which has become chosen from the previous generation!
In fact, this was essential in making the company unable to respond to new threats, and with the emergence of both iPhone in 2007 and Android phones in 2008, the company was never aware of the threat to its market share, as it failed to release a competing product Really until 2010 with the Nokia N8, which despite being very good at the time, was years late as a response from the company, and by that time many users had moved to rival companies!
«Nokia» will never return as it was never, and so if every project, idea or company believes that the success of the past is a guarantee of the continuity of success without work, effort or creativity, surely you all know projects, companies, ideas or «festivals», the same unfortunate fate suffered by « Nokia, talk about «Nokia» and you mean, neighbor .. Is not it ?!
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