«Chats» Social pioneers .. About the strategy of the content industry

Dubai Press Club's Arab Social Media Pioneers Club organized the “Chats - World of Technology” session at GITEX TECHNOLOGY WEEK, which includes a joint program to showcase the world's most important experiences, and to host the world's leading technology speakers and startups on a single empowerment agenda. Abdullah Al-Sabe, a technologist at The Independent Arabia, talked about the content industry strategy for social media sites and how to build the identity of digital products in a way that helps the success of marketing through social networking sites.

Dubai Press Club explained that the session comes within the framework of the continuous efforts of the Arab social media pioneers club to improve the frameworks of utilizing Arab networks and influencers in the region, to discuss ways to enhance their presence on various social platforms, in light of a highly diverse media scene, in which influencers have a role towards their followers. Millions in addition to the importance of delivering authentic, credible and engaging content to the public.

Plan and objectives

Al Sabe said during the session held at the Dubai World Trade Center, in the presence of representatives of technology companies and social media pioneers, that «whatever is done by any interested through social networking sites, must be within a special strategy, and that every participation and every admiration and comments must be "Be part of a plan that leads to predetermined goals."

“It may sound a bit complicated, but if you take some time to make a clear plan for your product or organization's strategy on social media, all the rest is easy to implement,” he said. “The content you share with your audience, Social networking is the main link in your relationship with your current and targeted audience and is your golden opportunity to achieve your desired success. Through it you can gain the confidence of the public, and you can enhance your identity in addition to building bridges of communication between you and your audience.

Respecting followers and answering their queries form the backbone of the first step of success, based on his personal experience in responding to nearly 500 mail and queries daily through social media platforms, pointing out that «customer or follower» is the real CEO of any company Aim for success.

“With the rapid and rapid advancement of technology and communications today, and the increasing number of Internet users in general, social networks and digital platforms have become one of the largest commercial markets in the world. They offer many advantages not found in traditional markets, and include hundreds of millions of users who can Turning them into real customers of your products, and these advanced features pushed towards the use of electronic advertising ».

"I personally encourage all small businesses and individuals to embrace the idea of ​​electronic advertising because of the advantages it provides and the impact it has on unlike traditional advertising," he said.

“One of the key advantages of electronic advertising is your ability to engage in this field, regardless of the size of the company you run. If your company is young and you want to promote your product online, you will not be concerned about the size of the competitor, in addition to the low cost of electronic advertising. Measure the impact of advertising on digital platforms or social media platforms, and the results appear immediately, and this is much better than traditional ads that do not let you know the interaction with the published advertising, and in the best cases, some traditional advertising companies provide you with results on the effectiveness of advertising, but these results Are results "A is approximate and takes a while to be ready, while results in online advertising are immediate."

Ways of positive employment

Marwa Nasser Al-Kouda, Projects Manager of the Arab Social Leaders Club, said that “Chatdat” is one of the most important activities organized by the club throughout the year, as this event hosts a number of the most influential and experienced Arab personalities in the field of social media. "Technology, human experiences, and other vital sectors are all topics of interest to large segments of the local and Arab community."

She thanked the organizers of GITEX for collaborating with the Dubai Press Club for organizing this session as part of an agenda of more than 290 hours of discussions to highlight new technology trends in the world and how to optimize the positive potential of the digital platforms that have contributed. Dramatically rework the modern life form.

Popularity increases the volume of responsibility

Marwa Nasser Al Kouda, Project Manager of the Arab Social Media Club, said: “At Arab Social Media Club, we are keen to provide influencers with the ingredients for success, and to involve them in all initiatives and training programs organized by (Dubai Press Club), which enables them to gain practical experience in various fields. The popularity of Arab influencers in general, and Emiratis in particular, increases their responsibility as a driving force that contributes to stimulating the positive energies of their followers for the better always, not only in the context of their communities, but within a wider impact thanks to Unlimited social media platforms.

Abdullah Alsaba:

• “The content that you will share with your audience, through social networking sites, is the main link in the series of your relationship with your current and targeted audience, and is your golden opportunity to achieve your desired success.”