If I were Paolo Vasile today I would have gotten up, I would have looked at the audience data, I would have looked at social networks and I would have run to get into bed under the duvet with a note that said, 'Please, don't bother today . ' But that only if it was and as I am not ... -I would like to-.
Telecinco has pissed off the audience to unsuspected limits. The channel is always the target of criticism for its contents, for its reporters, for its programs ... It is nothing new. However, the thing changes when the chain 'kills' its own product to the detriment of another , deceives the audience and, therefore, makes viewers say we have arrived here .
And this is what happened last night. One of the biggest bets of the friendly chain has been and is the series Ladies of Hampa . Before summer Telecinco premiered the series starring Toni Acosta , Malena Alterio , Mamen García and Nuria Herrero throwing all the meat on the grill. It was one of the chain's bets on fiction.
The holidays arrived and Telecinco decided to remove the grill series and wait for the spectators to return to their routines to recover it. Weeks have been promoting, weeks watching its protagonists promote the series in the most successful programs of the chain, weeks watching the spot announcing the next chapter, weeks listening "Wednesday at 22.40 hours on Telecinco ..." .
Lie! Wednesday at 22.40 hours and a milk. In an incomprehensible play for the audience, Telecinco decided to extend the program prior to the series, the last hour of GH VIP 7 , causing the spectator's capital upset .
The audience is accustomed to the programs starting with a certain delay of 5 minutes or even 10, but last night it was a marine traffic: Ladies of Hampa , scheduled for 22.40 hours, began at 23.20 hours past . 40 minutes late, which is said soon, and for extending a program that has three weekly galas on the grill, summaries every day and, of course, occupies much of the content of almost all Mediaset programs.
Really that there is no thinking head that was aware of the anger that this was going to generate in the spectators? Or does it matter exactly if the viewer is waiting for what was promised or if they loyalty to the audience or not? I know that last night was a complicated TV night talking. In La 1 it started at 10:10 p.m. MasterChef Celebrity, the program with the largest audience on Wednesday nights; in Antena 3 the new Toy Boy series was scheduled to open at 10:45 p.m., after El Hormiguero and Telecinco, what?
Well, in Telecinco they should have thought that since the program that is giving them the most audience right now is GH VIP , the best way to counterattack the enemies was to lengthen the last hour of reality and thus do that when Ladies of Hampa started , the programs of the other chains were already more than started and the viewer would have no choice but to watch the series or watch a program more than started.
They shot them through the butt . "Excuse me, but we have so many things that we are going to steal the series a few minutes," Lara Álvarez warned when at 23.05 hours the Toni Acosta series had not yet started. Badly painted the thing for the followers of the series , which as the minutes went by were warming more and more.
I understand that GH VIP 7 is an unlimited well of contents and that Telecinco is an expert in taking out and taking out and returning to get more stories from reality . I understand that on Wednesday there was the forced abandonment by medical prescription of Nuria, the departure of Alba Carrillo to appear in a trial and, of course, new fights among the inhabitants of Guadalix, but I also know that if there had been no Toy Boy and If MasterChef Celebrity had not been there, the last hour of GH VIP 7 would be over when it was scheduled and Ladies of Hampa would have started when planned.
"What Telecinco has done today has no name," is the example of the countless comments that viewers released on Twitter. "Ladies of Hampa, second series that Telecinco mistreats, giving a shit about his followers, charging everything for GH"; "Go abuse to a good series that has Mediaset, it is not normal that it is at 23.20 start time" ; "In Telecinco do something other than GH? I do not understand why they announce that the series begins at 22:40 and take more than 40 minutes to start. Ridiculous and outrageous."
What is surprising is not that the audience cries out against a lack of respect of such caliber, but that they do so even the creators of the series themselves. Carlos del Hoyo , screenwriter of Ladies of Hampa, did not hesitate to make it clear that this is not the case. Through twitter he left a message more than clear: "23.20 hours ... Well, very well." A good listener, few words are enough. He even retweeted the message of another major in the series, Alberto Caballero , who pointed out that "in the process of extinction of prime time," things like last night can lead to the last seasons being open.
Everyone pissed off, everyone outraged and Ladies of Hampa falling to 8.4% share , 907,000 viewers, compared to 19.5% achieved by MasterChef Celebrity and 13.6% achieved by Toy Boy . But not even with the last hour of GH VIP 7 they managed to beat their enemies. The program, even lengthening it, remained at 11.8%. That is to say, they did not achieve their objective and on top of that they provoked such anger in the audience that now to see how they lift up Ladies of the Hampa . They have it, speaking in silver, very screwed.
It is clear - it is nothing new - that Telecinco's bet is realities. Fiction does not even give them as much profitability as that given by GH VIP , Survivors and substitutes. However, if the strategy is decided to bet on certain fictions that fit perfectly in Mediaset for the days that there is no reality and, especially, to lighten so much reality to the viewer, you have to comply.
The viewer does not understand television strategies or counterprogramming, the viewer understands that he wants to watch his series when they have promised, that he wants to turn on his television at 22.40 hours and see that there are the Ladies of Hampa or what he has chosen to watch. Of course, what he doesn't want is for them to play with their entertainment and leisure time . That is sacred.
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