Dubai Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a new partnership with Turner Asia Pacific, a Warner Media company, to launch an all-new promotion, the hero of which is the famous Emotion Tuzki, the white rabbit. It is very popular in China. The partnership is part of Dubai Tourism's ongoing efforts to increase visitor numbers from China to the emirate, as well as the Department's ongoing commitment to promoting growth in Dubai's fifth largest market. The campaign aims to provide visitors with an interactive and engaging digital experience that takes advantage of the power of the famous character «Tozki», to introduce Chinese Internet users in Dubai, and its huge tourism potential.

The campaign includes a series of short digital videos, showing Tozeki's trip in Dubai, as well as educational content about the emirate, including the most prominent landmarks and experiences. Internet users in China will also be invited to follow Tozki's journey on, Weibou and WeChat, and interact with him through the H5 games platform, where they can virtually roam with Tozki in the emirate for a chance to win one of four fantastic holiday packages to Dubai, which will include round-trip air tickets for two people, airport transfers, a four-night stay at a Dubai hotel, as well as enjoying the emirate's distinctive tourist experiences, such as balloon rides, visiting the Burj Khalifa summit, the Al-Marmoom Desert experience, Aquaventure Water Park.

“Today, China is one of the largest export markets for visitors to Dubai and we are committed to seeking to attract Chinese visitors throughout the year through innovative marketing activities and campaigns,” said Essam Kazim, Executive Director of Dubai Tourism and Commercial Marketing Corporation. Our partnership with Turner Asia Pacific highlights the importance of using digital platforms to promote Dubai in innovative ways. Through Tozki, we seek to encourage Chinese Internet users to participate in the campaign via social media as well as platforms. Digital. We are also continuing to work with our industry partners to develop initiatives that make Dubai a preferred destination. ”

Clement Schwepig, Managing Director of Turner China and Asia Pacific, said: “This digital bunny is the perfect ambassador for Chinese visitors coming to Dubai, where he will showcase the masterpieces of this unique city and welcome them in a fun way.”


One thousand visitors from China during the first months of 2019.