Total lack of control
"Are you worried about the number of crimes committed by foreign criminals? Do you worry about the overpopulation of the United Kingdom and the weight of foreigners in public health?
"Do you worry about the number of crimes committed by foreign criminals? Do you worry about the overpopulation of the United Kingdom and the weight of foreigners in public health? Has not the time come to regain control?"
The electoral video had 1.6 million clicks on the Leave.eu website . Sources of the campaign headed by the millionaire Arron Banks revealed to The Guardian that a famous television hypnotist, Paul McKenna -author of the book I can make you happy - was behind the messages distributed by the networks , topped indistinctly with the magic words: "Take Back Control".
Thus Brexit won, repeating ad nauseam the hypnotic formula devised by Dominic Cummings , the strategist of the official campaign 'Vote Leave'. The British have discovered this week how the prodigious idea came to Cummings one night while reading an article about the need to "regain control" during childbirth (his wife was pregnant).
The film Brexit: an uncivil war , with Benedict Cumberbatch as the anti-European hero, has served to reactivate the fight that does not stop between the supporters of the exit and the permanence . Beyond the dramatic licenses, the two hours of footage have managed to capture the abysmal difference between the two campaigns. One appealed to facts and fear; the other shot at the emotions and the hope of change.
The lie is the raw material of political campaigns. But it is enough to compare the promise of Take Back Control and the situation of Total Uncontrol that the United Kingdom lives to reach an elementary conclusion, dear Watson: the Brexit campaign was nothing less than a prodigy of collective hypnosis .
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