The goals of the Facebook network in 2018 were to fix some problems such as the spread of false news to justify and deny reports and documents that confirm their involvement in the sale of user data and provide special powers to some companies without the knowledge of its users. Those problems, and others, prompted campaigns to retire Facebook and all its products, 2 which could pay off and either drive the way back and get back on track, either out of the list of tech companies with the gradual loss of their fuel, its users.

1 / Some personal news: I've decided to quit Facebook around the end of the year. I am doing this - after being on Facebook for nearly 12 years - because my own values ​​and the policies and actions of Facebook have diverged to the point where I'm no longer comfortable there.

- Walt Mossberg (@waltmossberg) December 17, 2018

People want

Facebook users realize the difficulty of abandoning the social network or using one of their products overnight. The relationship between them began more than a decade ago, and with many links such as news, pages, and friends, without forgetting the memories and participations of each user, This needs a lot of thinking. Facebook is a virtual community that is not very different from the communities on the ground. Hence, the best solution is to urge them to reform the course instead of threatening to withdraw. The word is in the hands of the users, not in the hands of the network all the time.

The YouTube platform has a simple example that is capable of showing the power of the masses. Its users and biggest channel with more than 78 million users, Felix Kjellberg or PewDiePie, The successors have a key role to play in changing public opinion at times, and the opinion of those on the podium at other times.

Why are local printers being hacked for this pic.twitter.com/fAnNTIp6ds

- madison. (@ maddybenavente1) November 29, 2018

Over the past few years, PewDay has faced a lot of problems due to a series of episodes, which led directly to the termination of its contract with YouTube Red, which was seeking to produce its own program, 3 without forgetting the torrent of criticism Taleh by the international press.

Pio de Bae did not care much about the matter, leaving the task to its followers who supported it and maintained the growth of its channel, which for the first time in 2018 was contested by an Indian channel called T-Series. Here, its followers rebounded and stood by it .

First, one of his followers broke through more than 50,000 printers in America, Canada and Britain, and printed a message asking users to subscribe to the PewDePay channel to keep it in first place worldwide. Only a few weeks later, one of them broke into the Wall Street Journal site to publish a false apology from PewDay after the attack by the same newspaper for publishing an anti-Semitic channel.

Participatory economy

Both AirP & B and Ober rely on users as a primary fuel, such as Facebook, but the reason for their persistence with fewer problems lies in the way users are treated

communication Web-sites

The BioDay channel can not be considered a reference when talking about the power of users, especially after looking at the content of that channel. Modeling technology companies such as Uber and Airbnb would highlight the top word, especially as companies faced campaigns by users at times, and sometimes by governments.

Brian Chesky, one of the founders of AirPnP, says the emerging company needs to grow very quickly because it is either far from the eyes and working silently, or it is large in size, and the worst is between them. The former "Chesky" speech came to the author of "The Upstarts," which deals with the story of his company's rise with Ober. Emerging companies needed escape velocity, a term used in space science to escape gravity.

The growth that Chaseky is experiencing is being realized by the number of users in AirP & P or Ober, both companies, such as Facebook, rely on users as the primary fuel. However, the reason for its persistence with fewer problems compared to Facebook lies in the way users are treated.

These companies have never hesitated to apologize for wrongdoing or when they acted greedily. When one of the AirP & B users destroyed one of the houses in which they were located, the company admitted wrongly and compensated the owner of the house after they hesitated. The same thing happened with Ober after one of her drivers ran over a young girl. It is true that the accountability is not 100% for the driver, but the fact that he works for Ober has made him responsible and has followed the case until the end.

"We needed to achieve escape velocity." Great clip from Peter Thiel on this week's @mastersofscale podcast. Full episode: https://t.co/vDSk0DTdir pic.twitter.com/9dYRtLJ13p

- Reid Hoffman (@reidhoffman) November 9, 2017



Such actions, combined with the value of previous corporate users, prompted them to stand by their side when some US states and some international cities decided to pass a new law limiting their activity. For example, Ober invited its users to demonstrate in front of responsible government buildings (9), and the same with Air P & P, which prompted lawmakers to retreat a little and to reformulate the laws to satisfy all parties.

Fix Facebook

The Facebook network is different from the previous examples in more than one point. It rarely apologizes for any wrongdoing and is immediately concerned with issuing justifications one after the other. It is not wrong if it is true in its words, which is only weeks until other reports show falsehoods In those justifications, which led to its being surrounded in 2018 by an endless series of issues that might actually begin to destroy them.

In addition to the lack of apology, Facebook can not ask its users to defend it against issues and legislation aimed at reducing its influence. Users are primarily victims, but at the same time can change the network by forcing it to listen.

Facebook users are aware of the addiction to their users and therefore feel no great pressure when a scandal spreads. They know that accountability will only come from legislators, while most users will continue to access the social network and the rest of their applications on a daily basis. So, the solution lies when you exit Facebook from its own comfort zone.

No one believes this, Facebook. pic.twitter.com/s1lN8oHvBl

- Paul Hudson (@twostraws) December 26, 2018


In order to change Facebook, users need to take a serious position to respect privacy and transparency at all times. They have already launched campaigns to support the world's largest Utopar, and have also faced laws and regulations that were on the way to becoming official against their preferred applications. More than 2 billion users in Facebook, 10% or 20% of them are enough to stir public opinion against them, and the New York Times (NYT) can roll in. In 2015, it was facing a fierce campaign because of Facebook's new news policy , So that one of the headlines talked about the role Facebook to overthrow the newspaper (10). But in 2018, after a series of secret documents that the New York Times leaked, the paper ran out, "The New York Times and its journalists will kill Facebook."

The New York Times is not going to be the only one. The press is of interest to anyone working in this area. Any documents condemning the network will not be buried as it was buried over the past years, which in turn opens up more leaks and scandals if the network continues its approach. Ignore them.