Nike suffered a loss of more than $ 2 billion from its market value after the strange incident at a basketball match in the United States when a player's shoes exploded during the game attended by former US President Barack Obama.
A shoe from the company's giant production was worn by Duke University player Nye Johnson, 40 seconds into the NCAA championship.
The shoe was completely torn apart by Williamson's foot, causing him to slip and hit the knee, according to scenes from the ESPN network that carried the game.
The player was unable to walk properly, without returning to the stadium again, in a shock that outstripped the strong competition between the two majors.
Nike shares fell more than 1 per cent on the day of the accident, leaving the company losing $ 2.06 billion of its market value.
"The quality and performance of our products is of paramount importance," said a spokesman for Nike. Although it is an individual incident. We are trying to understand what happened, "according to Business Insider.
Matt Powell, a senior adviser to market research firm NBD, said sports shoes were always "but not so obvious."
The Nike BJ-2.5 had social networking sites and sparked a wave of anger and scathing criticism of the company after Williamson was injured.
"What made matters worse was that the player was expected to be the top seed in the NBA this year, but because of Nike's shoes he had to leave the game on Wednesday with an injury to his right knee," Williams coach Mike Krzyszewski said.
Close-up footage showed Williamson slipping and rolling on the ground, clutching his knee as he struggled to look at his two-halved shoe, which was the cause.