Samsung unveiled a new smart phone with a folding screen of about $ 2,000 in an attempt by the company to outperform Apple and Chinese competitors and attract consumer attention after a drop in sales.
Samsung will launch the new Galaxy FULL on April 26, using the fastest fifth-generation communications networks.
The new device looks like traditional smartphones but opens like a book to reveal a screen size of a small 7.3-inch tablet PC.
"Dr. CEO of Samsung in San Francisco, said the device "responds to the skeptics who said there is nothing more to be done in this area ... we are here to prove that they are wrong."
Samsung remains the world's largest smartphone maker, accounting for about a fifth of the world market, but suffered a sharper decline than the overall market slump last year.
Analysts predict that Apple will not be able to match the new Samsung phone before the end of next year.
Although its 1980 price is very high, some consumers who are fond of the company's products said they were willing to pay the price.
Samsung also unveiled several accessories to compete with Apple, such as wireless headphones dubbed "Galaxy Padz" can also be wirelessly shipped, a feature promised by Apple to put on the earphones, but not yet.
It is expected that the fifth generation networks will be ten times faster than the previous generation, which will improve the experience of watching live news and sports games.