Every day, Axel de Tarlé takes stock of the economy.

Nestlé and Burger King, in turn, launch into the vegetable steak.

Nestlé, the world's leading agri-food company, is launching a vegetable burger from plants such as soybeans, wheat, carrots, peppers and beets.
Nestlé wants to highlight the vegan side under the brand name "Garden Gorumet", especially with its vegetable burger.
This is an approach that is no longer militant, but with communication issues. People do not put it because it's vegetal, but because it's good.

Burger King launches a Whooper Vegetable (the most famous sandwich) dubbed "Impossible Whooper", a name without a vegetarian reference. With this burger, Burger King even manages to reproduce the illusion of the blood of beef. We are not targeting vegetarians, but meat lovers.

Read the Echoes article - "Impossible Whopper", Burger King vegetarian sandwich
Read the article Echoes - Nestlé and Burger King enter the race for meatless burgers

This vegetable market is needed with strong arguments. It's good for the health because the abuse of red meat would be dangerous.
These two giants of the food industry are embarking on this new approach because they do not want to live what Kodak has lived, this king of film has not seen the coming of the Digital revolution.

And if we were at the dawn of a revolution? And if we had to take the positions now to exist in this market and not disappear because we will not have managed to see that the market changed?

Ecological awareness progresses with the animal welfare and ecological imperative that will end up imposing itself on the industrialists. Vegetable steak is 10 times less CO2 and requires 10 times less water or sustainable land. It takes seven kilograms of grain to produce one kilo of meat.
It is also the solution to overfishing that is replaced by "plant fish" for example, bluefin tuna is made from tomato. For sushi, the appearance, texture and taste of raw fish are used in Japanese cuisine.

The plant has a brighter future than the consumption of insects. At one point, the agri-food industry wanted us to eat insects including worm chips and roaches.
The green future is made of soy, seaweed or mushrooms.

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