Emirates Telecommunications Corporation (Etisalat) and Emirates Integrated Telecommunications Company (du) have changed the name of their networks today to "CHILD DAY" in conjunction with UAE Children's Day.

Her Highness Sheikha Fatima Bint Mubarak, President of the General Women's Union and Chairperson of the Supreme Council for Motherhood and Childhood, the Supreme President of the Family Development Foundation, has made March 15 each year a day for Emirati children.