Correspondent. Élise Lucet enjoys McDonald's communication

The show Special Envoy was interested, Thursday, October 18, the sorting of waste made by the French fast-food brands. Among the signs mentioned: McDonald's. In parallel, the American firm even published a statement during the broadcast of the show. "Surely a coincidence" commented the presenter Élise Lucet.

Chance sometimes makes things right. The latest issue of Special Envoy , broadcast on Thursday, October 18, on France 2 , focused on waste sorting policies, French fast food brands, including those of McDonald's.

A few hours before the release of the investigation, the American firm was quick to communicate upstream. On Twitter, McDonald's first said that the dysfunctions observed by journalists in the restaurants concerned were resolved.

[PRESS RELEASE] Restaurant de République: isolated dysfunctions have been corrected for several days. The sign respects the 2 regulations in force for the management of waste from the kitchen or the room #Work #Wastehttps: //t.co/zw0NJiUTDN pic.twitter.com/Y6iuxv2uta

Then in the form of a mea culpa, a few minutes before the broadcast of the report: "A team training plan is in place to promote the deployment of good practices. Obviously he will be useful. "

A team training plan is in place to promote the deployment of good practices. Obviously it will be useful # Humility #SpecialEmail

"Surely a chance"

A communication operation that quickly made Élise Lucet, the presenter of the show, react. In a tweet, she wondered about the timing of the release. "Here, MacDonald's communicates from the first few minutes of Special Envoy ... Surely a chance ..."

Here, #MacDonald communicates from the first minutes of #EnvoyeSpecial ..... Surely a chance ...

Other shortcomings in waste sorting in other fast-food chains, including KFC, appear to be emerging. Sequences, shot in hidden camera, denounce many breaches of French legislation. It shows a non-compliance with the standards on the revaluation of unsold products.

"We are not a sorting plant", at KFC, the food waste is sorted, not to revalue but to record losses due to unsold. #Recycling #FastFoods #EnvoyeSpecial pic.twitter.com/RwYZN2CZUX

In addition to these revelations, the Zero Waste France association has also filed a complaint against these two banners.