Two people sued Apple, accusing it of making false marketing allegations about the size and number of pixels of OLED screens brought by the latest iPhone: iPhone X, iPhone XS, and iPhone XS Max.
The lawyers for plaintiffs Christian Sponcado and Courtney Davis in one of the US District Courtrooms of the Northern District of California wrote that Apple had "lied" about how many non-screen pixels were counted with the pixel count of the screen.
The lawyers added that what Apple did was contrary to all other iPhone phones, as the company sought to mislead consumers into thinking that the new iPhone X had more pixels (and better screen resolution) than it actually did.
The plaintiffs say both the measurement and the accuracy of the screen falsely ignoring Apple's protrusions and round corners of the phones, and the company markets the products as if they are no different from devices such as the iPhone 8, which contains a rectangular screen.
In the 55-page complaint, the plaintiffs stated that Apple marketed the iPhone X as a 5.8-inch screen, but after measuring the screen diameter except for the round corners, it was found that the screen size was 5.6875 inches.
In terms of accuracy, the phone has estimated that its screen resolution is 2436 x 1125 pixels, but the fact that screen pixels do not contain the default number of sub-pixels makes actual accuracy less than what the company said. The complaint stated that the iPhone 8 Plus offers higher accuracy than the iPhone X.
The lawsuit also accuses Apple of using fraudulent marketing images. For example, it depicts iPhone XS and XS Max with black background surrounds, making it overlapping with each other. In the marketing phrase for two phones, the company says the phones offer a "full screen" Which may make consumers think that the phones come without any bump.
Apple's collective lawsuit calls for a court order against abusive practices, as well as for compensating all consumers affected by this "deception" and participating in the lawsuit.