American boxer Mike Tyson made a huge fortune from the famous fight in which he was defeated by his compatriot Evander Holyfield in 1997. Tyson fought with Holyfield on June 28, 1997 in Las Vegas, but the fight was stopped in the third round because Tyson bit his colleague's ear.
27 years later, Tyson makes millions from Holyfield's ear-biting incident. Tyson is now planning to highlight the brand by launching a wide promotional campaign for "Mike Bites" gum before his expected fight with Jake Paul next July.