Chinanews.com, December 12 (Zhongxin Financial Reporter Song Yusheng) On December 15, the "12 China Game Industry Report" was officially released during the 15 China Game Industry Annual Conference.
According to the report, in 2023, the actual sales revenue of China's domestic game market will be 3029.64 billion yuan, a year-on-year increase of 13.95%, breaking through the 3000 billion mark for the first time, and the number of users will be 6 million, a year-on-year increase of 68.0%, a record high.
The report was released at the site. Photo courtesy of the courtesy of the
In 2023, the actual sales revenue of China's self-developed games in the domestic market will be 2563.75 billion yuan, a year-on-year increase of 15.29%.
Zhang Yijun, first vice chairman of the China Audio-video and Digital Publishing Association and chairman of the Game Working Committee, pointed out that the overseas sales revenue of self-developed products was 163.66 billion US dollars, and the scale exceeded 5 billion yuan for four consecutive years. However, from the data, it decreased by 65.<>% year-on-year, indicating that factors such as turbulent international situation, fierce market competition and changes in privacy policies have increased the difficulty of going overseas and operating costs.
In 2023, the United States and Japan will still be the main overseas markets for China's mobile games, accounting for 32.51% and 18.87% respectively, while South Korea will be in third place with 8.18%. In addition, Germany, the United Kingdom, and Canada together accounted for 9.45%.
In addition, in 2023, the actual sales revenue of China's mobile game market will be 2268.6 billion yuan, a year-on-year increase of 17.51%, and the actual sales revenue of China's console game market will be 28.93 billion yuan, a year-on-year increase of 22.93%.
In 2023, the actual sales revenue of China's e-sports game market will be 1329.45 billion yuan, a year-on-year increase of 12.85%. Zhang Yijun said in his interpretation that the data is the sales data of e-sports game products, and does not include the statistics of e-sports live broadcasts, club operations and event revenues according to international practices.
Zhang Yijun believes that the revenue growth of e-sports game products is mainly due to the stability of the basic disk of the head e-sports games, the launch of emerging e-sports game categories and self-developed new products, which have won the favor of players and brought significant growth to the market, and the successful holding of the e-sports event of the Hangzhou Asian Games and the excellent performance of the Chinese team may have a certain blessing effect.
In addition, in 2023, the actual sales revenue of the ACG mobile game market will be 317.07 billion yuan, a year-on-year increase of 31.01%, a significant increase. It should be pointed out that the ACG market is highly concentrated, and the revenue is mainly concentrated in the head products, and the revenue level of non-head products is not ideal.
In 2023, the revenue of the domestic mini program game market will be 200 billion yuan, a year-on-year increase of 300%. According to the interpretation, the monetization model of Mini Program games at this stage mainly includes three categories: in-app purchase payment, advertising monetization, and hybrid monetization. At present, due to the rapid increase in the proportion of in-app purchase payment, the scale of the mini game market has grown rapidly. (ENDS)