Chinanews.com, Shanghai, November 11 (Ren Xinyue Zhou Sunyu) "The CIIE is open to the world, providing a display platform for high-quality goods from all over the world. In my opinion, a perfect bed must become the strongest support for the owner, absorbing the pressure and fatigue of the owner's day, making my 'Tempur material' is a decompression material designed for the high-pressure environment of aerospace, this year I carried out the third generation of upgrade iterations, looking forward to meeting you at the Expo, a grand event that brings together good things from all over the world. ”
(CIIE Story. Exhibits can speak) and the "two-way running" theme poster of the Expo
At the TEMPUR Life Hall located on Wending Road in Shanghai, Yuan Tao, Managing Director of Tempur (China), demonstrated the special features of Tempur materials. He threw two small steel balls vertically downward, one fell on the ordinary sponge, and the other landed on the Putail material, and when the falling height and volume of the material were the same, the ordinary sponge bounced off the steel balls, while the Tempur material caught the steel balls steadily. Yuan Tao told reporters that Tempur material can absorb the pressure generated by the human body when lying down, allowing consumers to sleep more easily.
Yuan Tao, managing director of Tempur (China), displays Tempur materials at the TEMPUR Tempur Life Museum on Wending Road, Shanghai, Photo by Ren Xinyue, a reporter from Chinanews.com
This year is the third iteration of Tempur materials after ten years, and the release of new materials is just in time for a good opportunity at the Expo. According to Yuan Tao, managing director of Tempur (China), the "Aurora" smart bed debuted at the CIIE is made of the third-generation Tempur material, which is the most high-end product of Tempur in the global market.
Over the past 12 years, Tempur has gained a firm foothold in the market by virtue of its innovative advantages in materials, and its business in China has been expanding. At this year's CIIE, Tempur released a full range of home furnishing products made of a new generation of Tempur materials, hoping to take advantage of the spillover effect of the CIIE exhibits turning into commodities to promote the research results of many years to the Chinese market.
After winning the 150-square-meter booth at the Expo, Tempur began to think about how to make the first trip to the Expo worthwhile, and expand its brand awareness with the help of the influence of the Expo.
Yuan Tao, managing director of Tempur (China), was interviewed by Chinanews reporter Ren Xinyue
"The CIIE is a global event, and it is the first time for us to participate, so we started to design the booth half a year in advance, bringing all the best products of Tempur to create an integrated life experience area with multiple scenes." Yuan Tao believes that participating in the CIIE will become an important node for the development of Tempur in the Chinese market.
In July this year, 7 departments including the Ministry of Commerce and the Ministry of Housing and Urban-Rural Development issued the "Notice on Several Measures to Promote Home Consumption", which mentioned that it is necessary to support the research and development of smart home appliances, smart sleep, smart lighting, smart health care and other household products, innovate and cultivate smart consumption, and promote the accelerated development of smart home equipment. At the 13th CIIE this year, Tempur also brought the latest solutions for smart sleep.
At the 500th CIIE, the scale of enterprise development and the number of the world's top <> and industry leading enterprises have reached a record high, and more and more multinational companies choose to make their products at the expo for the first time in the world, in China, and in the world. (ENDS)