The number of "outerwear" production lines in Bingdundun increased to 40 times by the end of the month
The biggest difficulty in the production of silicone shells is that the daily output of the ice ribbon pattern on the face will increase from 800 to 30,000
Bingdundun, the mascot of the 2022 Beijing Winter Olympics, has attracted much attention. At present, companies involved in the manufacture, production and sales of Winter Olympics souvenirs are doing their best, but various products of Bingdundun IP are still in short supply.
On February 9th, the person in charge of Dongguan Zhongsheng Silicone Rubber Products Co., Ltd., which is responsible for the production of large-sized Bingdundun silicone casings, revealed in an exclusive interview with a reporter from Beiqing Daily that the production scale is being stepped up. It is expected that the number of production lines will be increased on the 26th of this month. 40 times higher.
The biggest feature of Bingdun Dun is that it is assembled from two parts: a silicone shell and a plush panda doll. Now the situation of "hard to find a pier" is mainly related to the Spring Festival holiday. The production of a complete Bing Dun Dun is from the factory to the consumer. The hands need to go through several procedures.
For example, the processing of fabrics, the production of silicone shells, the assembly of the liner and the shell, packaging, sticking anti-counterfeiting labels, packing, and then delivering them to consumers through logistics.
Therefore, in addition to the resumption of work and production in each licensed factory, the cooperation of various links such as color box factories, silicone factories, carton factories, and printing factories is also required.
Dongguan Zhongsheng Silicone Rubber Products Co., Ltd. is the manufacturer responsible for the production of the 25cm large "Bingdundun" silicone case. The technical department of the company has resumed work on the fourth day of the fourth day, and more than 20 workers have all arrived on the eighth day. On the one hand, everyone is stepping up mold opening, and on the other hand, they are waiting for the arrival of the silicone raw materials on February 10.
"The orders before the festival have been completed long ago, and there is no inventory in the factory at present." Manager Li introduced that after the festival started, he was working at full speed to copy the molds.
It is understood that a set of steel molds is required to produce the silica gel for the shell of Bingdundun, and it takes 15 days to grind the steel into a mold.
"When we started producing this product in 2019, the factory had only two production lines, which could produce 800 silicone cases per day, but now the demand for orders is extremely high, and we want to expand the production scale in the shortest possible time, so we are rushing to prepare for the increase To 80 production lines, the production capacity can reach 30,000 per day. After the silicone case is made, it will be sent to Jinjiang to continue assembling with the plush toys."
Mr. Li said that in addition to the 200 workers the factory needs, the most important thing is the time for the production of steel molds. It is expected that the production line will be expanded on February 26.
According to media reports, as one of the manufacturers of Bingdundun plush toys, Jinjiang Hengsheng Toys Co., Ltd. will resume work ahead of schedule after the new year. Starting from the fifth day of the new year, it will directly purchase air tickets for workers who are willing to resume work in advance to resume production.
At present, the company has received a new order of 500,000 ice piers, and after the resumption of work, the daily production capacity is about 4,000, and it will take 4 months to meet the needs.
The production difficulty of Bing Dun Dun is also different from that of ordinary plush products. The biggest difficulty in production is the presentation of the ice ribbon on the silicone face. The factory said that it has been making toys for more than 30 years. .
It is reported that there are 29 licensed manufacturers and 58 licensed retailers of Winter Olympic derivative products.
Among them, Beijing Yuanlong Yatu Culture Communication Co., Ltd. is the licensed manufacturer and retailer of Bing Dun Dun, the mascot of the Winter Olympics.
At present, the hot-selling Winter Olympics licensed products on the market include Bingdun Dun (Xue Rongrong) plush toys, modeling figures, decorative buttons, crystal balls, Bing Dun Dun blind boxes, badges (mascot sports modeling series, countdown timers) The seven series, including series, folk series) and precious metals (gold and silver bars for the countdown to the opening ceremony, etc.) are all designed, produced and sold by Yuanlong Yatu.
Earlier, Yuanlong Yatu publicly stated that the company has organized employees and factories to fully start production, fully coordinated production capacity allocation, guaranteed the supply of licensed commodities for the Winter Olympics, and tried its best to meet the needs of consumers.
On February 9, there were still many people queuing up to buy Olympic products in front of Wangfujing Gongmei Building, and the staff kept telling consumers who didn't buy them, "The factory is working overtime these days, so you don't need to get together to buy goods. ” The Beijing Winter Olympics Organizing Committee also reminded consumers to consume rationally and not to buy licensed products from scalpers.
The Winter Olympics licensed products will continue to be sold at least until the end of June this year, and production capacity will be gradually increased.
Text/Reporter Li Jia