Double 11 Tmall turnover exceeded 372.3 billion, Jingdong’s order volume exceeded 200 billion, and the peak order creation was 583,000 transactions per second
New miracle in the shopping cart
"Double 11" set a new record.
From November 1st to 11th at 0:30, 2020 Tmall’s "Double 11" real-time turnover exceeded 372.3 billion yuan; from November 1st to 11th at 0:9, Jingdong’s "Double 11" cumulative order value exceeded 200 billion yuan; from November 1st to 11th at 1 o'clock, Suning.com's online order volume increased by 72% year-on-year; more than 2,600 new overseas brands debuted on Tmall for the first time, and more than 500,000 foreign models from more than 100 countries and regions "Good things" settled in Jingdong... "Double 11" under the new normal of epidemic prevention and control, consumers' enthusiasm for "choosing hands" is still ablaze.
Behind the numbers is the miracle of Chinese new consumption in the shopping cart.
The eye-catching turnover data of major e-commerce platforms has made the world feel the strong pulse of China's economy.
372.3 billion yuan, 200 billion yuan, behind the transaction volume is the proof of China’s economic transformation and structural optimization
At 0:26 on November 11th, Tmall’s “Double 11” held a new peak of 583,000 orders per second.
Tmall’s “Double 11” sales exceeded 372.3 billion yuan after 30 minutes.
More than 250,000 brands and 5 million merchants participated in this event, which is expected to attract more than 800 million consumers. It is the most extensive and highly engaged event in history.
According to data released by JD.com, from 0:00 on November 1st to 0:9 on November 11th, the cumulative order value of JD’s "Double 11" global love season exceeded 200 billion yuan.
This is also the second time that Jingdong’s turnover exceeded 200 billion yuan after the cumulative order value of its “618” in the middle of this year hit 20.5 billion yuan.
For Suning, from 0:00 on November 1 to 1:00 on November 11, Suning.com’s online order volume increased by 72% year-on-year, of which large-screen color TVs over 65 inches increased by 161%, and smart home decoration increased by 608%; 3C category, e-sports equipment Sales increased by 325% and 5G mobile phones increased by 10 times.
This year's "Double 11", live broadcast delivery has become a "standard configuration" for e-commerce, brands, and merchants.
As of 0:15 on November 11, the top three in the real-time ranking of the scale of merchants with goods belong to the official flagship store of Haier, Huawei terminal, and Xiaomi official flagship store.
At 0:59:59 on November 11, the sales of the entire network exceeded 2 billion yuan. This is the first answer sheet submitted by Haier Zhijia.
Starting at 0:00 on November 11, within ten minutes, Huawei's mobile phone turnover has increased by more than 100% year-on-year, among which the Huawei Mate40 series has exceeded 100 million in 7 seconds.
According to the official statistics of the Xiaomi Data Center, as of 10:00 on November 11, the total payment amount of Xiaomi's new retail omni-channel in China exceeded 10 billion yuan, exceeding the sales record of Xiaomi's “Double 11” in 2019.
"China's economy needs high-quality development, and the same is true for'Double 11'. We are not only concerned about the total number of transactions, we are more concerned about the structure, and what new changes the'Double 11' big stage can bring to China and the world's business. "Tmall’s Double 11" spokesperson Peng Mei said that more high-quality, creative, and well-designed products and new products can be recognized by consumers on "Double 11", with more new scenarios and new experiences. , New technologies have been tested in this training ground, all of which will be proof of China's economic transformation and structural optimization.
5G mobile phones, smart homes, health appliances, consumer demand is upgraded to high-end, personalized, and service-oriented
"Technology" and "Smart" are one of the key words of this year's "Double 11".
During the "Double 11" period, Alibaba Group announced the top ten cutting-edge technologies used in the 2020 "Double 11": logistics robot Xiaomandong, support for live real-time translation in 214 languages, and liquid cooling data that can save 70 million degrees of electricity a year Central, fully cloud-native Alibaba core system... Alibaba said that 2020 Tmall Double 11 will become the most technologically-content in history.
Not only are e-commerce companies working on "high-tech", consumers are also paying more attention to the technological content of their products.
"After waiting for half a month, I just want to buy a newest robot sweeping from'Rock', and want to try'black technology'." Ms. Wei, who lives in Shanghai, told reporters that the money she spent on Double 11 this year was the same as last year. It is about the same as the total, but the type has changed a lot.
"I pay more attention to the intelligence and health of the products." The reporter found that there were water purifiers and smart air purifiers in her shopping list.
"This year's "Double 11" electrical appliances consumption has shown some new trends. Consumers are investing more and more in smart and healthy appliances. Personal health care, clean appliances, 5G mobile phones, smart homes, and healthy home appliances have risen significantly. Because of the high growth of traditional home appliances.” Jing Xing, vice president of Jingdong Five Star Appliance, said.
With the increase in the income level of residents, the consumption needs of Chinese consumers are upgrading to high-end, personalized and service-oriented.
The advancement of science and technology and the accelerating pace of updating consumer concepts have also brought home appliances, consumer electronics and other products into a fast-paced stage.
Suning data shows that consumers are enthusiastic about trade-in. 4K ultra-high-definition smart TVs, 500L+ frost-free smart refrigerators, large 1.5P energy-saving silent wall-mounted air conditioners are popular.
"Take washing machines, refrigerators, air conditioners, color TVs, and computers as examples. These products are updated in a cycle of about 10 years. In 2009, the number of residents of these five products was about 1.5 billion units. The potential market size for the update will be 4 trillion to 5 trillion yuan." said Chen Lifen, a researcher and director of the Service Industry Division of the Circulation Industry Promotion Center of the Ministry of Commerce.
Third- and fourth-tier cities and rural areas have become areas with the fastest consumption growth, and China's consumer market has huge room for upgrading
"Unexpectedly, the'Double 11' hot sale turned out to be it!"
On the first day of Tmall’s “Double 11” pre-sale, the mini excavator became an explosive model.
"Can excavators grow fruit trees?" "Can you buy excavator opportunities and give you a driving tutorial?"... The excavator merchants on Taobao ushered in a peak of consultation, and the number of orders increased by nearly 150% year-on-year.
What are the uses of mini excavators?
"The mini-excavator can dig yam and dig pits in the orchard. It can be used even in the renovation of rural dry toilets." said a person in charge of an excavator manufacturer.
Benefiting from the construction of a new countryside and the fight against poverty, some migrant workers choose to buy mini-excavators locally to pick up their jobs. The mini-excavators have thus become the hottest item of this year's "Double 11".
According to JD.com's big data, with the normalization of epidemic prevention and control, the "Double 11" that sinks the market will release stronger consumption momentum.
In the pre-sale stage, the pre-sale orders in the rural market increased by 126% year-on-year, which is faster than the first-tier market.
While online sales on major platforms have repeatedly broken new highs, offline competition has continued to accelerate.
During this year's "Double 11" period, Suning launched the online and offline 10 billion subsidy sharing campaign for the first time, increasing its attention to consumer groups in the county and township market, and continuing to seize the sinking market.
According to Suning, the retail cloud has achieved 100% coverage in counties and 90% in villages and towns across the country, with more than 7,000 stores.
Data shows that third- and fourth-tier cities and rural areas are becoming the fastest growing areas in my country.
Zhao Ping, vice president and researcher of the China Council for the Promotion of International Trade, said that rural areas are an important source of future consumption growth and a huge blue ocean in the field of consumption upgrades.
“Amidst the massive release of consumer demand, the sinking market is emerging.” Pan Helin, Executive Dean of the Institute of Digital Economy, Zhongnan University of Economics and Law, pointed out that sinking market consumption represented by cities, counties and rural areas at the third-tier and below The group accounts for about 70% of the population of the country and has great potential.
The sinking market of e-commerce platforms has exploded, showing that China's consumer market has huge space and sustainability to upgrade.
With the maturity of rural infrastructure, e-commerce has a better environment for use in rural areas.
Many rural residents are not only the "hands-up party" in "Double 11", but also actively participate in the "Double 11".
"Did the babies see it? This is the sausage prepared for you on'Double 11', authentic local pork." Chen Zhangrong, 50, is a resident of Maguan Community, Zhong County, Chongqing City. Three years ago, she became an e-commerce company. , Start live streaming with goods.
In order to welcome the "Double 11" test, Chen Zhangrong has been busy broadcasting live, while the workers have been busy processing and packaging special agricultural products.
Chen Zhangrong’s shop has prepared sausages, bacon, ribs, kimchi, rice wine and other special agricultural products for fans.
"With the improvement of rural e-commerce infrastructure, some agricultural products have become mainstream categories in the sales force. Not only did sales soar during the'Double 11' period, but also some agricultural products in poor areas found new sales channels." Rural e-commerce Field research expert Wei Yanan said.
Pre-sale of speedy, environmentally friendly zipper boxes, the express logistics industry presents a smart, green and recyclable new look
In the "Circle of Friends", many netizens exclaimed: Why is this year's "Double 11" express delivery so fast?
Pay in the early morning and receive the goods when you wake up in the morning!
According to estimates by the State Post Bureau, from November 11 to 16, the express delivery business volume will have a peak season peak. The daily average express delivery business volume is expected to reach 490 million pieces, which is about twice the daily business volume.
How to achieve this speed?
It turns out that many courier companies have launched the "pre-sale speed delivery" service, through the pre-sale pre-warehouse model, the pre-sale goods with the deposit paid are sent to the express site and community nearest to the buyer in advance, until the buyer pays the final payment Then, it can be shipped nearby and delivered quickly.
In addition, there is a faster "minute delivery". The courier company delivers the pre-sold goods to the express cabinet in advance, and the buyer will receive a verification code after paying the final payment, and the code can be picked up immediately.
"This is actually replacing transportation in the form of arranging warehousing in advance, realizing the optimized allocation of resources in all aspects of logistics. The pre-sale system can also guide distribution through big data analysis, so that supply and demand can be more accurately matched, which can effectively reduce costs. , Improve efficiency.” said Liu Dacheng, deputy dean of Tsinghua University Internet Industry Research Institute and director of the Logistics Industry Research Center.
Behind the huge amount of packages is an amazing increase in express packaging garbage.
Thanks to the help of intelligent technology and the popularization of the concept of green environmental protection, this year the express logistics industry in many parts of the country presents a new look of intelligence, green and recyclable.
"After unpacking, you can leave the express cartons and recycle them." On the afternoon of November 11, the staff of the rookie post in Rongfeng District, Xicheng District, Beijing took the initiative to help residents unpack the express.
He told reporters that before the "Double 11", express delivery sites posted notices encouraging users to use bio-based eco-friendly express bags and eco-friendly zipper boxes, and advocated the sorting, recycling and recycling of express cartons.
The person in charge of the Central China region of JD Logistics stated that on "Double 11" this year, JD Logistics launched "carton reduction" and "slimted" consumables.
Taking "slimming tape" as an example, under the premise of passing tens of thousands of transportation tests and ensuring product safety, JD Logistics reduced the width of the sealing tape by 15%, and standardized the use of the sealing tape to prohibit layer-by-layer winding.
As the "Double 11" express delivery season is approaching, the Chongqing Post Administration announced the achievements and goals of the green and high-quality development of Chongqing Post's express delivery industry. By the end of 2020, promote the use of electronic waybills and achieve a usage rate of over 95% , And strive to reach 98%.
According to reports, the Chongqing Post Administration and the Office of the Leading Group for the Construction of a "Waste-free City" Pilot Work in Chongqing have strengthened communication, taking the recycling and disposal of express packaging materials as an important content and starting point for the construction of a "Waste-Free City" pilot work, and actively building " Green Post".
The Chongqing Post Administration encourages enterprises to use slimming tape, low-weight and high-strength packaging boxes, promote simple packaging, rectify excessive packaging, and reduce the average consumption of express packaging tape and traditional plastic bags.
25,000 overseas merchants, over 2,600 new brands, 500,000 good items, products from all over the world gather in China to share the annual shopping feast
"Double 11" is not only an important annual consumption festival for Chinese people, but also enters the sales plan of merchants in other countries around the world.
In the words of the American fashion magazine "VOGUE", "This is a world holiday."
On November 10, the CIIE concluded successfully; on November 11, "Double 11" seamlessly joined.
25,000 overseas merchants participated in Tmall promotional activities, and more than 2,600 new overseas brands made their debut; more than 500,000 foreign “goodies” from more than 100 countries and regions entered JD International... "Double 11" in 2020, countries around the world Products gather in China and share the annual shopping feast.
According to Russian media reports, in preparation for the "Double 11", many Russian merchants prepared in advance and selected special products favored by Chinese consumers.
Zhan Ming, general manager of "Russian Youpin", said: "For Russian merchants,'Double 11' can not only increase sales, but also a great opportunity to start a brand." They selected a Russian purple candy this time. Not only is it in line with Chinese tastes, but the price is also very close to the people.
Many cosmetics companies in South Korea have started warm-up activities one month in advance. Many cosmetics companies have launched pre-order packages for "Double 11" and launched large-scale publicity on social media.
According to a report from Spain’s Efee, the number of Spanish merchants participating in the "Double 11" event this year has increased by 130%, and at least more than 100 are participating for the first time.
Estella Ye, who is in charge of AliExpress's e-commerce business in Spain, Italy and Portugal, pointed out that in recent months, China has been helping European merchants to familiarize themselves with e-commerce operation models to ensure that they can participate in this shopping spree.
Every year, "Double 11" sales are rising, and foreign merchants' interest in this "world's largest shopping festival" is increasing year by year.
According to data from the market research company Adobe Analytics, on the Black Friday in the United States last year, online shopping sales in the United States reached 7.4 billion U.S. dollars (approximately 52.028 billion yuan), which became the highest sales day in the history of Black Friday and became the historical online revenue in the United States. The second highest day.
In 2019, Tmall’s “Double 11” transaction volume exceeded RMB 268.4 billion, which means that online shopping sales in the US “Black Five” only reached one-fifth of that year’s “Double 11”.
US media commented that this year's "Double 11" is different from previous years.
When most parts of the world are still plagued by the new crown epidemic, China has become the world's only major growth engine, and companies from all over the world are counting on Chinese consumers to help them "recover blood."
The impact of the epidemic on consumption is fading, and the Chinese economy injects impetus to global recovery
In China, the impact of the epidemic on consumption is fading.
At 1:12 a.m. on November 11, preliminary data released by the 2020 Tmall Global Carnival season showed that mask sales fell by 76.24% compared with the period during the epidemic.
How did Hubei, where the epidemic broke out earlier, during the "Double 11" period?
According to JD.com's big data, during the "Double 11" period, the purchasing power of Hubei Province ranked ninth in the country, up one place from the "618" period.
As the provincial capital of Hubei, Wuhan has the largest consumption power, accounting for about one-third of the province's transaction volume.
Alipay’s search data in the 11 days before the release of “Double 11” shows that consumer demand for “eating, drinking, and fun” services in Wuhan ushered in a concentrated explosion: search for hot pot increased by more than 5 times, air tickets increased by 9 times, and silver-haired people searched for food. The volume has increased by 10 times, and the search increment for watching movies is as high as 16 times.
From the "post-95" generation to the silver-haired people, more and more people are joining the wave of offline consumption recovery, releasing Wuhan's consumption vitality.
Under the epidemic, this year's "Double 11" shopping festival has produced a variety of new consumption scenarios, deriving more rich and interesting new consumption patterns.
This will help release consumption potential and further stimulate domestic demand. It also demonstrates my country's economic potential, resilience, and vitality.
"This year's "Double 11" major e-commerce platform transaction volume data exceeded expectations, reflecting the rapid recovery of domestic consumption." Professor Chu Yin of the Department of Public Management of the School of International Relations said.
With a population of 1.4 billion and a middle-income group of more than 400 million, China is the largest market with the greatest potential in the world.
As China's economy stabilizes and recovers and accelerates the construction of a new development pattern, China's role in promoting the recovery and growth of the world economy will be further revealed.
(Our reporter Li Yunshu)