Chinanews client, Beijing, September 27 (Reporter Wu Tao) Southerners want to go north to see the grassland, northerners want to see the sea south, and tourists from both north and south want to go to the "Great Northwest".

　　Recently, data released by the OTA platform showed that during the National Day, the tourism popularity of the "Greater Northwest" surged by 475%, and the travel time of tourists is expected to increase by 1.7 days compared with last year, which is 2.5 more provinces and "traversing most of China" as a National Day tourism. new trend.

Data map: Aerial photography of Aiken Spring, Mangya City, Qinghai Province.

Photo by China News Agency reporter Zhao Linsong

"Great Northwest" tourism booming

　　Recently, a Beijing consumer told a reporter from Chinanews.com, “In previous years, I would choose to go out during the National Day holiday. I was tired of Beijing’s busy traffic and tired of watching the bikini celebrities in Sanya. This year I plan to go to a different place to experience the'big Northwest's roughness."

　　As for why they didn’t go, the aforementioned consumer said, “I’m used to playing alone, and I like in-depth tours. I was afraid that it’s not safe to go to the Northwest alone. This time I plan to join a group.”

　　There are also consumers who say that they have to choose the "Greater Northwest" for outbound travel and the sights in developed areas in China.

　　There are not few people who have such thoughts. Recently, on multiple social platforms and OTA platforms, many netizens said that they were unable to travel abroad due to the epidemic, so they had to turn to domestic niche and in-depth tours, the "Great Northwest." Promoted as a new Internet celebrity tourist destination.

　　From a geographical point of view, Shanghai people are quite forward-looking when it comes to playing the "Greater Northwest" and "play in the city".

They paid attention to "Great Northwest" as early as the end of August and searched for air tickets in advance.

Tourism in the "Great Northwest" is on the rise.

Image source: Ctrip

　　Ctrip data shows that recently, the popularity of air tickets from Shanghai to Xining to National Day rose by 307%, and the popularity of air tickets from Shanghai to Lanzhou by 143%.

As tourists from other provinces, Shanghainese searched for Xi'an and Xining both ranked first in the country, and searched Yinchuan ranked second in the country.

　　Interestingly, people in Xi'an did not show weakness when they punched the "Greater Northwest" nearby.

Xi'an tourists ranked No. 3 in the nation's hottest Xining/Yinchuan, and No. 4 in Urumqi/Lanzhou.

Which tourists caused the "Great Northwest"?

　　Some analysts pointed out that the epidemic has prompted the iteration of domestic gameplay, and tourists have also shifted from sightseeing to vacation.

This is the reason why the former niche "Greater Northwest" has gradually become a tourist destination for Internet celebrities on the National Day.

　　Liu Simin, a well-known tourism expert and vice president of the Tourism Branch of the China Future Research Society, said in an interview with a reporter from Chinanews.com that the prevention and control of the epidemic requires people to maintain a certain distance. The "Greater Northwest" feels like a vast land and sparse population. This forms a fit in the psychology of tourists.

　　"For tourists who frequently travel abroad, it is estimated that some of the scenic spots in developed areas in the country have already been visited. Now that outbound travel is blocked, these tourists may choose the'Greater Northwest'."

　　"The tourist city is a process of continuous exploration. The original'Greater Northwest' is a small group of tourism, which requires relatively high physical and psychological quality of tourists. Now it is a manifestation of tourists not following the crowd." Liu Simin said, "Greater Northwest" "Traffic has been greatly improved in recent years, including hotels and other comprehensive tourism facilities have been improved, which has also driven the "Great Northwest" tourism market.

Data map: The picture shows a corner of the Danxia Global Geopark in Zhangye, Gansu.

Photo by Li Jing

How to play: self-driving luxury cars, drone aerial photography, special clothing punching

　　What is the charm of "Great Northwest"?

Attracting countless tourists to compete.

In addition to some objective reasons such as the epidemic, it is also inseparable from the "Great Northwest" gameplay.

　　Compared with some famous tourist cities, "Greater Northwest" tourism is more private.

According to an online travel website, the exquisite small groups and "private groups" of the "Great Northwest" selected by its platform accounted for more than 2/3.

Small groups have flexible itineraries, high privacy, and strong personalization. Even if you wear a wedding dress or Hanfu, you are not afraid to check in.

　　And to travel to the "Greater Northwest", many things are more fun to play, such as luxury car self-driving tour, basically no traffic jam; drone aerial photography, less restrictions.

In addition, watching the desert, Danxia geology, riding a camel, and walking along the Silk Road sites have become popular ways to play during the National Day.

　　OTA platform data shows that during this National Day Golden Week, the "Chinese version of the Maldives" Dongtai Jinel Lake, the Devil's Eye (Aiken Springs), and the "China Version No. 66" U-shaped highway became the dark horse for National Day travel, bringing the "Great Northwest" The popularity of self-driving cars rose by 207%.

The picture shows the main peak of the Bals Snow Mountain in Sunan, Gansu.

Photo by Yang Yanmin

　　Miss Yu after 00, who was about to travel to Haixi Prefecture, after consulting many Internet celebrity strategies, found that the water Yadan landforms, Dongtai Jinel Lake, etc. need drone aerial photography to be more interesting. "I decisively reported a private group , Along with the group can provide photographer + drone aerial photography, truly achieve high-altitude aerial photography of the mysterious "Great Northwest", taking pictures with great effect."

　　In addition, the roughness and windy sands of the "Greater Northwest" are more suitable for men to be responsible for itinerary planning, women for beauty and beauty, for men to enjoy it, and for women to be at ease. This has changed the pattern that most tourist men usually do away with their hands.

Ctrip data shows that during the National Day of the "Greater Northwest" hotel, male bookers accounted for 61% and women accounted for 39%.

　　"Great Northwest" is not only suitable for the "two-person world", parent-child travel is also a good choice.

According to data from online travel websites, hotels in Lanzhou, Dunhuang, Mingsha Mountain, Gansu Province, etc. are popular among parent-child travel groups, while luxury desert tents, star-gazing rooms, and other hotels with local folk customs are gaining the fastest heat. The "desert camp" will start in early September. sold out.

What should you pay attention to when traveling to the "Great Northwest"?

　　First of all, pay attention to the prevention and control of the epidemic.

　　On the 25th, the Market Management Department of the Ministry of Culture and Tourism issued the "Guidelines for the Orderly Resumption of Operation of Travel Agencies on Epidemic Prevention and Control Measures (Second Edition)", which requires tour guides to do a good job of personal protection while traveling, checking in, and buying tickets. Reminders for prevention and control in the links of, sightseeing, dining, etc., guide tourists to wear masks scientifically, keep a safe distance, and do personal protection.

The star hotel in the desert hinterland of Shapotou District, Zhongwei City, Ningxia, looks like stars in the sand sea. Visitors can experience sand-view rooms, star rooms, parent-child courtyards and other special rooms, and enjoy the starry sky in the desert.

Photo by Yang Di

　　Liu Simin said that there are still a lot of people at some scenic spots in the "Great Northwest", especially this year some OTA platform data shows that the number of reservations is overwhelming, but many scenic spots in the "Great Northwest" have limited reception capacity. If you want to go, make a strategy and make an appointment in advance.

　　"The'Greater Northwest' area is more suitable for self-driving travel, but it should be noted that there is still a certain gap in its traffic capacity compared with the eastern area. Self-driving tours are also recommended to be accompanied or in a group, rather than'go and go' by yourself." Liu Simin Say.

　　In addition, the reporter sorted out the suggestions of some travel experts, and prepared medicines in advance to prevent altitude sickness; the "Great Northwest" has strong ultraviolet rays, so pay attention to sun protection; cameras and other shooting equipment should be protected from wind and sand; day and night temperature changes greatly, and keep warm; Learn about local folk culture in advance.

　　In addition, many people go to the "Great Northwest" for aerial photography, but drone aerial photography in the "Great Northwest" is not "fly as you wish". You must operate in accordance with relevant national and local regulations. Please understand in advance.

Go to the "Great Northwest", are you ready for this?

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