China News Service, Guangzhou, September 27 (Reporter Cheng Jingwei) Since the beginning of this year, in the face of the sudden impact of the epidemic, Guangdong has made hard and practical measures in consumer poverty alleviation.
The reporter learned from the Guangdong Provincial Office of Poverty Alleviation on the 27th that as of August 5, the province has achieved consumption poverty alleviation of 23.118 billion yuan, of which e-commerce channels have achieved outstanding results in poverty alleviation through consumption.
Recently, Fogang County, Qingyuan, Guangdong, held an e-commerce consumer poverty alleviation production and marketing matchmaking conference and a special training class for party, government and enterprise cadres, with an exhibition area and a conference area.
Featured agricultural products grown and bred by local poor households, such as Guangshengyuan eggs, Jinxianmei rice, Chunzhongbao honey, Shuangfeng arrowroot powder, and other spot products are very popular. Participating units subscribed for poverty alleviation products for nearly 1.3 million yuan.
The site also held a physical channel signing and village-level e-commerce service station award ceremony.
In order to broaden the sales channels of poverty alleviation agricultural products, Fogang County has continuously explored innovative e-commerce consumption poverty alleviation models and paths in recent years, and has achieved positive results.
In October last year and July this year, the county was successively identified as a comprehensive demonstration county for e-commerce at the provincial and national levels in Guangdong.
Cai Xudong, deputy secretary of the Fogang County Party Committee and head of the county, said that the county should actively mobilize social forces to participate, broaden the sales channels of poverty alleviation products, and improve the commercialization of agricultural products to provide a strong guarantee for the in-depth development of e-commerce consumption.
Fogang County's practice of promoting poverty alleviation through e-commerce consumption is a true portrayal of Guangdong's efforts to promote poverty alleviation.
The reporter learned that in the process of poverty alleviation in Guangdong Province in recent years, the development of e-commerce has been an important way to solve the fundamental problem of the connection between small farmers and the big market, focusing on helping the poverty alleviation work, and many practical explorations are at the forefront of the country.
For example, Qingyuan Yingde City has become one of the ten typical counties and cities encouraged by the State Council in promoting agricultural e-commerce, driving poverty alleviation and rural revitalization; Shaoguan Nanxiong City has innovated "support investment company + e-commerce + operation" The “main body + poor households” model has also been praised by the State Council’s Poverty Alleviation Office.
In response to the problem of unsalable agricultural products caused by the epidemic, Guangdong Province took advantage of the national and provincial e-commerce sites to enter rural comprehensive demonstration counties, and actively carried out docking activities to open channels for unsalable agricultural products.
In the recent "Guangdong Consumer Poverty Alleviation Month Online Tour" activity, more than 2,000 companies made full use of official websites, WeChat mini programs, APP clients and other channels to carry out online celebrity live broadcasts, online poverty alleviation forums, and "Kaishou grassroots creations" A number of content activities such as the “Person Training Program” have actively provided “live broadcast of goods” and “e-commerce assistance to farmers” in poor areas.
Local officials and poverty alleviation cadres in Guangdong rely on the Internet and other channels to play an unparalleled advantage in the process of connecting the supply of agricultural products and market demand in poverty alleviation areas. In particular, leading cadres from all over the world use local specialty products as their selling point, and while selling native products, they have shown local customs to the majority of netizens. According to incomplete statistics, since the beginning of this year, more than 70 city and county leaders in Guangdong Province have entered the live broadcast room and turned into "carrying anchors" to bring goods for agricultural products and tourism and help increase rural income. (Finish)