Cross-border e-commerce "export to domestic sales" momentum is sufficient
With one-click orders, consumers can buy products from all over the world; companies can also sell products to all corners of the world without leaving their homes... In recent years, China's cross-border e-commerce has sprung up.
During the epidemic prevention period, cross-border e-commerce relied on the advantages of online transactions, non-contact, and fewer intermediate links to not only achieve business growth against the trend, but also play an important role in helping companies stabilize foreign trade and promote domestic sales.
"Go out" confidently
On the morning of September 1, with a whistle buzzing, the China-Europe Express (Yuxinou) cross-border e-commerce B2B export special train slowly drove out of the station. This is the first China-Europe Express cross-border e-commerce B2B export special train in the country.
The successful operation of this special train is due to measures such as the reform of cross-border e-commerce B2B export supervision introduced by the General Administration of Customs.
It is reported that "cross-border e-commerce B2B export" refers to a form of trade in which domestic companies transport goods to overseas companies or overseas warehouses through cross-border logistics, and complete transactions through cross-border e-commerce platforms.
In the past, because cross-border e-commerce support measures were mainly concentrated in the field of retail import and export, B2B exports, which accounted for nearly 80% of the market share, could not enjoy the corresponding customs clearance and taxation support.
Starting from July 1, the General Administration of Customs has officially launched a cross-border e-commerce B2B export supervision pilot in 10 customs directly under the jurisdiction of Beijing, Hangzhou, and Shenzhen.
A person in charge of an enterprise said that after being included in the cross-border e-commerce B2B export supervision pilot, the product clearance speed has been faster, the corporate capital turnover pressure has been reduced, and the enterprise's confidence in "going out" has increased.
Subsequently, 12 customs directly under the jurisdiction of Shanghai, Fuzhou, and Chongqing joined the “pilot group” of cross-border e-commerce B2B export supervision, and the number of pilot cities expanded from 10 to 22.
Zhuang Rui, secretary of the Party Committee of the National Opening-up Research Institute of the University of International Business and Economics, believes that the number of pilot cities has doubled in just two months.
From "people looking for goods" to "goods looking for people"
For some time, "export to domestic sales" has become a key word in the foreign trade field.
Affected by the new crown pneumonia epidemic, international market demand has shrunk, and foreign trade companies are facing greater pressure to survive.
In this context, many companies have turned their attention to the domestic market and actively explored the domestic market.
In the process of exploring the domestic market, some foreign trade companies have made difficulties: some face different challenges from domestic and foreign market quality standards certification; some have long-term order-to-order production, lacking domestic marketing experience and specialized teams; some brands have domestic recognition It's not high, the market hasn't been opened...
How to "turn" "exports to domestic sales"?
The "Implementation Opinions on Supporting the Relocation of Export Products to Domestic Sales" issued by the General Office of the State Council specifically mentioned: building a re-domestic sales platform, encouraging foreign trade companies to connect with e-commerce platforms, relying on various online shopping festivals, and setting up special areas for foreign trade products.
Experts said that cross-border e-commerce platforms have advantages in big data, supply chains, etc., which can help foreign trade companies quickly understand market needs and build channels for domestic sales.
In addition, new e-commerce formats such as live streaming and social e-commerce have changed commercial marketing from "people looking for goods" to "goods looking for people", and high-quality export products can quickly open the domestic market.
With policy support, major e-commerce platforms have set up special areas for export products.
For example, Taobao's special edition launched the foreign trade channel to open up exclusive sales channels for 300,000 foreign trade factories on the platform; Jingxi, a social e-commerce platform under JD.com, launched the "Industrial Belt Factory Direct Premium Program" to help foreign trade companies build an online sales system.
In order to support marketable export commodities to open up the domestic market, governments at all levels have also introduced a series of policies and measures.
For example, Guangzhou Customs has formulated twelve measures to help export products to be sold domestically, and supports enterprises to return eligible export products to domestic sales; Shanghai encourages e-commerce platforms to provide preferential policies such as zero commission, traffic support, and margin reduction and exemption, and actively hold offline Special sales exhibitions and other activities.
Zhao Ping, Director of the International Trade Research Department of the China Council for the Promotion of International Trade pointed out that China's super-large market advantage provides a broad space for foreign trade companies to export to domestic sales. More high-quality export products to domestic sales will in turn enrich domestic market supply and further stimulate domestic market vitality And effective demand.
Towards a new stage of "intensive farming"
From the establishment of a comprehensive pilot zone for cross-border e-commerce, to exemption of some export goods taxes and fees, to the implementation of cross-border e-commerce B2B export supervision pilots, China has intensively introduced various policies to support cross-border e-commerce, and continues to increase the number of cross-border e-commerce Support from the business.
In this process, China's cross-border e-commerce has also grown rapidly.
According to customs statistics, cross-border e-commerce retail imports and exports from January to June this year exceeded 13.2 billion U.S. dollars, a year-on-year increase of 23.7%.
Amazon recently released the "From New Format to New Normal-2020 China Export Cross-border E-commerce Trend Report", combing the development trends of China’s export cross-border e-commerce industry and sellers in the past five years, and summarizing the regions and types of Chinese export cross-border e-commerce sellers There are five major trends, including more diversification, accelerated global deployment, enhanced brand awareness, accelerated product innovation, and upgraded responsiveness.
Cindy Tai, vice president of Amazon and head of Amazon's global store opening Asia-Pacific region, believes that China's export cross-border e-commerce industry and sellers have undergone the evolution from "barbaric growth" to "intensive cultivation", and export cross-border e-commerce is becoming an important part of China's foreign trade. Supporting forces, and are changing from the "new format" of foreign trade to the "new normal" of foreign trade.
Industry insiders pointed out that cross-border e-commerce, as a new force for stabilizing foreign trade and "promoting domestic sales", will continue to release new momentum for economic development, in order to build a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles mutually promoting each other. Provide strong support.
At the same time, cross-border e-commerce is also facing multiple "hurdles" such as logistics clearance, credit risk, fund security, and traffic competition.
To better meet the needs of consumers, it is necessary to face up to the problems and challenges in the development of cross-border e-commerce and enter a new stage of "intensive cultivation".