China News Service on September 21st, Zhou Houjian, Chairman of Hisense Group, said at the 2nd Global Laser Display Technology and Industry Forum held in Beijing that the critical point for the laser TV market has arrived.
Other heavyweight guests from the industry, Zhao Yong, Chairman of Changhong Group, and Bo Lianming, President of Guangfeng Technology, held the same views as Zhou Houjian. There were also new representatives from Samsung, including Samsung.
In the whole year since the first forum last year, as Hisense, Changhong, Guangfeng and other companies continue to push and introduce new technologies, industrial chain technology breakthroughs such as Texas Instruments, Nichia, and Ricoh, as well as global mainstream such as Samsung, LG, and Sony With the participation of color TV manufacturers, the global laser display circle of friends is full of vitality, and the laser display shows a strong trend of vying for spring and beauty.
"my country is in a leading position in the global market in terms of the number of laser display patent applications, the manufacturing capacity of the whole machine, and the scale of the laser TV market. Leading companies such as Hisense, Changhong, and Guangfeng Technology have emerged, and they have driven laser light sources and imaging With the localization of key components in the laser display industry chain such as chips, lenses, and screens, a vibrant and prosperous laser display pattern is taking shape." Feng Xiaoxi, vice president of the China Electronics Video Industry Association, said at the forum.
Since the beginning of this year, multiple factors such as the new crown epidemic, the price war of the whole machine, and the price increase of panels have superimposed the color TV market as a whole, and the profitability has continued to decline. After more than 20 years of development, the technology of LCD TVs has reached the ceiling and it is difficult to achieve breakthroughs.
At the same time, a new round of consumption upgrades is accelerating, and user needs have changed from a single functional demand to a demand that pays more attention to quality and health, and industry changes are on the verge.
Aowei cloud network push total data shows that the compound growth rate of laser TV from 2015 to 2020 reached 213.8%. From January to July this year, the retail volume of China's color TV market dropped by 9.0% year-on-year, while the retail volume of laser TV increased. 77.5% is the only category in the color TV market that has achieved positive growth.
The iterative upgrade of display technology brought about by laser display is driving a new round of structural growth in the entire color TV industry and driving the industry to rejuvenate.
Industry giants have re-arranged and fully expanded the laser display product line: In 2019, LG exhibited laser products at CES. In the first half of this year, LG had two laser products sold on JD.com, positioning the giant screen home theater; recently, Samsung also launched Two laser display products, using ultra-short throw, HDR10+ and other technologies, support projection sizes of 120 inches and 130 inches, and the first batch of products will be sold in the local markets in Europe, America and South Korea.
On September 19, Zhou Houjian revealed at the forum that Hisense will mass-produce curling screen laser TVs next year, launching 8K laser TVs and laser TVs with 10,000 lumens or more for commercial use, further establishing its position as a leader in the laser display industry.
Zhou Houjian said that because laser display is the best technology carrier to realize 8K display, it is also a technology with potential for stereoscopic display. With the combination of 5G and AI technology, the future "display in space" scene will completely subvert our cognition. .
"The laser display focusing on the screen connection of the entire family scene is redefining the connection between space and products, space and people." Wu Sheng, the founder of Scene Lab, judged that laser TV is a new screen species, and the color TV industry just needs new categories. Stimulus.
Jiang Nanchun, chairman of Focus Media, pointed out that healthy living and high-end upgrades are topics that win current consumers. The eye protection, large screen and rich colors of laser TVs have successfully stepped on consumer pain points.
Financial commentator Liu Ge said: Media and consumer attention has soared. In the past year, the Baidu index of Hisense Laser TV alone has increased by 793%. The popularity of laser TV may have just begun and there is huge room for imagination.
"Laser displays are showing characteristics similar to Moore's Law. The explosive growth of the market depends on the cost reduction of core components and the active degree of innovation grafting. We call on more companies such as chips, lenses, optical materials, screens, lasers, etc. to join this friend. In the circle, the more players, the larger the market; the larger the scale, the more obvious the marginal benefits.” Zhou Houjian said that he will share 1,000 patents with the industry within 5 years, and will also fully launch the laser TV production line expansion plan, and the Qingdao base laser TV production capacity Doubled and started the laser TV production plan of overseas production bases.
From competing for beauty to real blooming, the road is still tortuous and long, but no matter from which point of view, the critical point of the laser TV market has come.