Sino-Singapore Jingwei Client, September 19 (Zhao Jiaran) There are still more than ten days before the "ultra-long version" of the Mid-Autumn National Day holiday. The announcement of the National Day film has already stepped up to welcome the long holiday.

  It is reported that this year's National Day archives include many movies that you passed by during the Spring Festival, such as "Win the Championship" and "Jiang Ziya". In addition, new films such as "My Hometown and Me" have already been promoted.

This holiday, who will you walk into the cinema for?

Some movie posters screened during National Day

5+1 movies compete for the return of 3 Spring Festival files

  According to the information released by Maoyan Professional Edition, during the National Day holiday this year (i.e. from September 30 to October 8), there are at least 5 movies released, namely "Jiang Ziya", "My Hometown and Me", "Pioneer" and "Yi Yi Zhi "Homecoming" and "Mulan: Turned Out" cover multiple types such as sports, comedy, action, and animation.

  In addition, "Win the Championship" will be released on September 25, "snap up" the National Day file.

Earlier, "Win the Championship" was withdrawn from the Spring Festival file due to the epidemic, and then it was set on September 30, and it was filed until September 25 soon.

The film is based on the story of the Chinese women's volleyball team. It is directed by Chen Kexin and starred by Gong Li, Huang Bo, and Wu Gang. Producers include China Film, Huanxi Media, and Alibaba Pictures.

  Also returning as a Spring Festival movie with "Win the Championship" are "Jiang Ziya" and "Vanguard".

"Jiang Ziya" is the second part of the "Myth Trilogy" after "The Devil Boy of Nezha". Producers include Guangguang Films, Caitiaowu, Zhongchuan Hedao, Cocoa, etc.

"Pioneer" is performed by Jackie Chan, Yang Yang, Allen, etc., and the producers include Chinese Films, Tencent Pictures, etc.

  In addition, the new film "My Hometown and Me" produced by Beijing Culture has attracted attention because it continues the collective creation of "My Homeland and Me" in 2019 and has gathered many well-known directors such as Ning Hao, Xu Zheng, and Chen Sicheng.

The film "Home at One Point" produced by Chen Kexin is produced by Jiaying Spring and Chinese Film; the animated film "Mulan: Turned Out" is produced by China Film, Jinchuan Culture and other companies.

  In addition to "Win the Championship", there are also films that choose to adjust their schedules before the holidays.

It is reported that the release date of "Mulan: Out of the Sky" has been changed from October 1 to October 3; "Undersea Column: Ring of Fire" and "Magic Romance of the Wonderland" will be released on October 1. Postponed until after the National Day holiday.

  According to the Maoyan Professional Edition, there are a total of 8 movies released in the National Day file in 2019, including "My Country and My Country", "Captain of China", and "The Climber"; the box office of the National Day file in 2019 reached 4.384 billion yuan, a year-on-year increase 113.57%.

Will the National Day file lead the film market to "resurrect with blood" in the second half of the year?

  On September 15th, the China Film Distribution and Projection Association released the "Guidelines for the Prevention and Control of the Epidemic on the Reopening of Film Screening Sites (Third Edition)", which stated that "in principle, the attendance rate of each show shall not exceed 75%" and requires all theaters to adopt real names online Reservation, contactless ticket sales, and reasonable arrangement of screenings, reducing the number of screenings, extending the break time between venues, etc.

Photo by Zhao Jiaran, the new Jingwei in the cinema data map

  After the announcement of the notice, film and television stocks ushered in a collective rise: On September 16, leading film and television companies such as Alibaba Pictures, Guangguang Media, Fortune Blue Ocean, and Wanda Films all achieved varying degrees of share price increases.

  With the gradual relaxation of attendance, consumers' attitudes towards going to the cinema have also changed.

Consumer Ms. Li told the Sino-Singapore Jingwei client that she would choose to watch the long-awaited "Jiang Ziya" during the National Day. This is her first movie viewing plan this year.

"I will choose to go to the cinema to try out the movie I'm looking forward to very much. I may wait for other movies to see if the video platform will be online for a while."

  Consumer Mr. Guo said that watching movies during the epidemic prevention period will more or less affect his mood and willingness, but he will still choose to consume when he is in social needs.

"I'm still a little sensitive to indoor gatherings. I watch movies far less frequently than in previous years, but I still walk into the cinema when my friends meet."

  @庚辰_立夏: In the past few days, I’ve been counting the days with my fingers, how come it’s not the National Day, I want to see Vanguard and Jiang Ziya, I haven’t watched a new movie for a long time!

  @红红-冲鸭i: Actually, I prefer the current movie theater. There are fewer people. You don't need to sit with people you don't like. I met an uncivilized movie-watcher before.

  @落墨魂: Some movie theaters are not open.

  @凯片张公子: 75% are here, will it be far away if all is open?

Waiting for the spring to bloom.

  Some brokerage analysts believe that the National Day film has a high degree of attention, and the theater's recovery can be expected.

Bohai Securities stated that the box office for the entire month of August 2020 is about 3.4 billion yuan, showing relatively flat performance, and the overall box office is in a trend of gradual recovery.

The films whose schedules have been confirmed in September and October have relatively strong overall competitiveness and are expected to support box office revenue.

  Prior to this, "Eight Hundred" produced by Huayi Brothers attracted industry attention.

Huayi Brothers announced on August 26 that the cumulative box office of the film at that time exceeded 1.1 billion yuan, and the company's operating income from the film had exceeded 200 million yuan.

According to Yien data, as of September 18, the box office of the film has exceeded 2.7 billion yuan.

  Kaiyuan Securities Research reported that, driven by the new head film "Yai Hundred", people’s willingness to watch movies has recovered much more than expected, driving the return of theaters to continue to rise. In addition, the original Spring Festival head film that was previously scheduled for National Day is in After the first stage (valuation restoration caused by the expected resumption of work) and the second stage (positive feedback on the release of new movies on the head and the restoration of people’s willingness to watch movies), the current movie sector is expected to enter the third stage of bottom restoration, namely the theater sector and The performance of cinema advertising companies from Q2, Q3 to Q4 is expected to continue to reverse, and the third stage of excess returns or higher.

  According to a report by the Foresight Research Institute, as the epidemic situation gradually improves, consumers' expectations for movies to return to the silver screen have gradually increased, from 54% in February to 88% in May. It is expected that consumers will be more concerned about movies in the second half of 2020. Consumption will show explosive growth.

  As the first holiday with new films in 2020, and because of the return of many Spring Festival movies, it is called "half Spring Festival". Can the National Day holiday lead the full recovery of theaters in the second half of the year?

let us wait and see.

(Zhongxin Jingwei APP)

(The opinions in the article are for reference only and do not constitute investment advice. Investment is risky and you need to be cautious when entering the market.)

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