Chinanews.com, Beijing, September 17 (Reporter Sun Zifa) The reporter learned from the 2020 annual trademark registration facilitation reform campaign held by the State Intellectual Property Office on the 17th that China is the world’s largest emerging market for cosmetics and the second largest consumer of cosmetics. China, as of June 2020, the cumulative number of valid registrations of cosmetics product trademarks in China was 857,000, accounting for 3% of the total number of valid registrations of trademarks in China.
In order to help "accelerate the formation of a new development pattern based on the domestic cycle and the mutual promotion of the domestic and international dual cycles", the State Intellectual Property Office's 2020 trademark registration facilitation reform will focus on the introduction of the cosmetics industry. On the same day in Shanghai through online and offline Interpretation of policy dividends for 143,000 person-times, lecture on difficulties in trademark registration, guide the cosmetics industry to strengthen intellectual property protection in the new development pattern of China's "double cycle", build independent brands, and further stimulate the vitality of the industry.
As the situation of epidemic prevention and control continues to improve, the growth rate of China's domestic consumption of cosmetics products is gradually accelerating, and the potential for domestic demand continues to be released. The cosmetics industry has played a significant role in building a new development pattern of "double cycle".
The relevant person in charge of the Trademark Office of the State Intellectual Property Office introduced in the presentation that the trademark registration cycle in China currently takes 8-9 months, which has been shortened by 5 months compared with the 13-14 month cycle in 2016.
In particular, the review period for trademark registration in China has been shortened to an average of four and a half months. Compared with the United States, the European Union, Japan, and South Korea, it is already at a leading level and is close to the fastest international level under the same system.
By the end of this year, the average review period for trademark registration in China will be shortened to less than 4 months, and the trademark registration period will be shortened simultaneously.
The person in charge emphasized that the centralized publicity activities for the reform of trademark registration facilitation comprehensively introduced the average review cycle of trademark registration in China and the development of the trademark registration cycle, which will help market entities establish reasonable psychological expectations for trademark confirmation, advance market layout, and make registered trademarks genuine Become a sharp weapon for product market competition.
In the event of the day, experts from the examination department, opposition department, and international registration department of the Trademark Office carefully taught and answered the difficult issues of trademark registration that the cosmetics industry was concerned about.
The main content of the presentation includes: analyzing the misunderstandings of trademark applications in the cosmetics industry based on a large number of cases, interpreting the criteria for determining the identity and similarity of trademarks, and giving key tips on the protection of trademarks in the cosmetics industry; combining the characteristics of the cosmetics industry, focusing on trademark changes, transfers and transfers , Cancellation, registration of licensing, pledge registration, cancellation of three years of non-use and becoming a generic name trademark, and other business procedures, and put forward suggestions on how to reasonably protect their brands in the use of trademarks for cosmetics companies; introduce opposition procedures through a large number of practical cases The protection of cosmetics trademarks guides market entities to use opposition procedures to safeguard their legitimate rights and interests; through comparative analysis of the status quo and development of Chinese cosmetics brands and international cosmetics brands, as well as the basic knowledge and application procedures of Madrid trademark international registration, in order to seek overseas market development Of Chinese cosmetics companies provide strategic and strategic reference. (Finish)