China News Service, Xining, September 2nd, title: The prevalence of scientific concepts of pregnancy and childbirth spurs the development of maternal and child service industry

　　Author Lu Danyang

　　On the first day of confinement, Yang Shuxin, the mother of the “post-90s” in Xining City, Qinghai Province, came to a postpartum recovery center in Xining City for the first postpartum recovery project. “What I did today is the pelvic recovery project. Combined with the recovery physiotherapy of the related equipment, I feel that the pelvic hip has been recovered."

　　According to reports, Yang Shuxin became a mother on July 28 and gave birth to a baby girl.

But her body has also undergone many changes: deformed pelvis, separation of rectus abdominis, "mother buttocks"...

The picture shows the Xining Early Childhood Education Center is carrying out parent-child courses.

Photo by Lu Danyang

　　Like most “post-80s” and “post-90s” mothers, Yang Shuxin’s nutrition guidance before pregnancy, confinement and postpartum recovery are all done through relevant professional institutions. “I hope to use scientific methods to help me and my baby Getting health and relying on the services of these institutions can also make the elderly at home less difficult."

　　When it comes to parenting issues, Yang Shuxin has planned for a long time, “We made an appointment with a confinement and a childcare teacher through the housekeeping company before the baby was born, and sent it to the early education center after the baby was over six months old. It is hoped that through scientific parenting methods, parents can avoid excessive parenting. Pampered, let her develop some good habits since childhood."

　　In recent years, with the birth of a new generation of mothers with "post-80s" and "post-90s" as the main consumer groups, the "maternal and infant economy" involving the food, clothing, housing, transportation, entertainment, and education of the mother and infant group has been born. ".

　　In the context of consumption upgrades, mothers are more inclined to choose professional institutions to care for themselves and their babies.

Chen Jianhui, a citizen of Xining City, is the mother of two children. “The eldest son is 9 years old this year. During the years when he was born, most people did not pay much attention to maternity and childcare. I gave birth to my second child in 2016. It’s different. There are many maternal and child service agencies in the market, and their reputations are good. So I continued to do postpartum recovery for two and a half years after confinement, and sent my child to the early education center to study."

　　The reporter found through interviews that many universities in Xining City have opened majors related to the maternal and infant industry.

Bian Jiangyun, director of the Education Department of Xining City Vocational and Technical College, said that with the development of society and the improvement of parents' academic qualifications, parents are paying more and more attention to preschool education.

Based on the preschool education major, the school opened the early education major last year.

At the same time, the school has applied for a maternal and child nursing skills training and skill appraisal station, combining the academic certificate with the professional skill level certificate, and standardizing the maternal and child nursing profession and talent training standards.

　　As the maternal and infant industry of the sunrise industry, it has naturally attracted many entrepreneurs to invest. Young entrepreneur Chen Shuai has entered the maternal and infant industry in 2014 and became the head of the Qinghai area of ​​a postpartum recovery center. "Six years ago, Qinghai had no professional In the past few years, we have opened three stores in succession, and the business situation has also met expectations. In the future, we hope to develop the postpartum recovery center into a maternal and child health management center, and expand the services to mothers and babies, so that they can have health body of."

　　According to data from the Maternal and Child Research Institute, China's maternal and child market reached 3.2 trillion in 2019, an increase of 11% year-on-year.

In terms of growth rate, although it has slowed down in recent years, it still maintains high growth.

It is estimated that by 2023, the market size will reach 5.05 trillion.

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