• Address: Limit TikTok CEO Kevin Mayer
  • China.Trump announces that it will ban TikTok in the United States for reasons of national security

The bid for TikTok is no longer just a matter of two. Walmart , the largest retail chain in the world, synonymous with low prices, working class and standard-bearer of deep America, officially showed its interest in rejuvenating its image yesterday as part of the agreement to purchase the operations of the social network in the United States and three other countries. His intention is to join Microsoft in a potential offer to ByteDance , the owner of the application that President Donald Trump has threatened to veto if it does not change hands by September 15. He is convinced that it is a vehicle for Chinese espionage on homeland.

What it is, with total security, is a worldwide phenomenon with a presence in 150 markets, in 39 languages ​​and with 500 million registered users , an application of short videos -up to 15 seconds in length- and witty that started in September 2016 and along the way it absorbed another platform with a lot of public pull, Musical.ly. In the US it has also caused a sensation, with a daily consumption of 50 minutes per user and 100 million people connected per month.

Hence the initial interest from Satya Nadella, Microsoft's CEO , and who was joined by Oracle last week , an operation led by Trump's personal friend, billionaire Larry Elliso No. It's that connection that could give you an edge over Microsoft. The President would kill two birds with one stone by damaging the interests of a Chinese company in the US and incidentally favoring one of its few followers in the corporate environment of Silicon Valley.

However, the entrance of Walmart could completely alter that scenario. According to an analysis by the firm Webbush Securities, the interest of the retail chain is "the final piece of a puzzle" that consolidates the acquisition by Microsoft of TikTok in the US for a price that they estimate will be between 35,000 and 40,000 million dollars. The deal would include the Chinese platform's operations in New Zealand, Australia and Canada.

"We are convinced that a partnership between Walmart and Microsoft would meet the expectations of US TikTok users, while addressing the concerns of US government regulators," Walmart said in a statement, at a time of transformation for chain. Its commitment to electronic commerce is evident and its results in the last two years, optimal. As shown, the data for the last quarter of 2019, with a 43% growth in online sales.

Walmart is also preparing the launch of Walmart +, a program that imitates Amazon Prime and that would include a subscription system, pending the specific details of the package and if TikTok would be integrated into the service. "We believe that a potential relationship with TikTok in the US, in partnership with Microsoft, could add key functionality and provide Walmart with an important way for us to reach and serve existing customers across multiple channels," they noted.

Microsoft has already been involved for weeks in an operation that could reach 50,000 million dollars and that would mean the entry of the technology giant in social networks , with the enormous advertising burden that this implies. However, neither TikTok nor Microsoft have wanted to give details about the status of the negotiations or about Walmart's entry into the play.

Zhang Yiming, the chief executive of ByteDance , said they are doing what is necessary to resolve operational problems they have had in both the US and India, where the app was banned in June. "I can assure you that we are developing solutions with the best interest of users, creators, partners and employees in mind," Zhang said.

Meanwhile, the until now CEO of TikTok, Kevin Mayer, presented his resignation on Tuesday, uncomfortable with the "political environment" that is breathed days before the agreement closes. According to several sources, it is already imminent.

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