China News Service, Changsha, August 27th, title: Internet celebrity economy injects impetus into China's tourism recovery

  China News Agency reporter Lu Yi

  Standing on the beautiful sky plank road, in the landscape of the canyon and the strange peaks, the vibrato master "Big C Exodus" showed fans the shock of the world natural heritage site Zhangjiajie through the camera. She is participating in the short video contest initiated by Zhangjiajie on the Douyin platform. The vlog has been released for a week and the number of views has reached nearly 5 million.

  The local government is working hard to create an economic gathering place for Internet celebrities and promote the development of tourism. In addition to inviting internet celebrity anchors PK to create short video bursts, the tourism department also carried out a series of promotion activities such as training thousands of travel celebrities to live broadcast, and cooperating with Taobao "a sister with goods" to bring goods.

  As a product of the Internet era, the Internet celebrity economy has penetrated into all aspects of Chinese life. After the epidemic, the Internet celebrity economy has become a "breakthrough" weapon for various industries. The tourism industry invites Internet celebrities to "cloud solicit customers", live broadcast goods, create online celebrity attractions, and gather traffic, which is injecting strong momentum into the "restart" of scenic spots in China.

  Zhangjiajie was established as a city for tourism. The rare quartz sandstone peaks and gorges in the world have made it famous for a long time, receiving nearly 80 million tourists from home and abroad every year. After the epidemic, Zhangjiajie opened up social media promotion channels such as Douyin and Kuaishou. Represented by the Maoyan River Heart Lake, elements of Zhangjiajie have repeatedly appeared in hot searches, attracting hundreds of millions of people at home and abroad; the local landscape group's original song "You Mo Go" has been viewed more than 2 billion times.

  "This is the power of new online media, and it is inseparable from the wisdom and strength contributed by the Internet celebrity anchors, which has established the popularity of Zhangjiajie's tourism recovery." Zhangjiajie Deputy Mayor Ouyang Bin introduced that the current transportation, hotel, catering and other tourism supporting service industries Has fully recovered. In August, the average daily reception of Wulingyuan Core Scenic Area and Tianmen Mountain Scenic Area after the opening of cross-provincial tourism exceeded 12,000, and the tourism market has recovered 60% of the previous year.

  I look forward to taking the express train of Internet celebrity economy and achieving a double harvest of fame and popularity. All parts of China are showing their talents.

  The Department of Culture and Tourism of Henan Province launched a co-creation plan to create a cultural and tourism "creative sky group", successfully launching a batch of online celebrity travel routes through thousands of Douyin and Toutiao works; Inner Mongolia invited online celebrity anchors to carry out a 4-day "Travel in Inner Mongolia" "Checking in the Chilechuan Grassland, Xiangshawan Scenic Area, and Huitengxile Huanghuagou Grassland Tourist Area and other scenic spots, attracting tens of millions of fans to read.

  Finding "net celebrity restaurants" for dinner and traveling to "net celebrity check-in locations" has become a tourist habit of many young people. A number of celebrity cities have already enjoyed the dividends brought by the internet celebrity economy. As of the end of June, the total number of tourists and total tourism revenue in the cultural tourism market in Changsha, Hunan this year have reached more than 85% of the same period last year.

  "For tourist destinations and scenic spots,'Internet celebrity' means huge traffic. From marketing of'Internet celebrity' to becoming a'Internet celebrity', it can greatly enhance the marketing effect." In Hunan Tui International Travel Service Co., Ltd. According to General Manager Chen Zhaozhong, in the era of universal marketing under the popularization of social media, Internet celebrity marketing has low cost and wide coverage, and can achieve accurate communication to target customers. The help cannot be underestimated.

  With the recovery of inter-provincial travel, the suppressed travel demand is waiting to be released. As an intermediary in the tourism industry, many travel agencies based on the characteristics and context of the scenic spot, extend around the trend of Internet celebrity hotspots, and launch tourist routes with Internet celebrity characteristics. Hunan Tuyi International Travel Service Co., Ltd. has launched corresponding tourist routes around traditional and modern hot spots such as Mao's braised pork, super Wenheyou.

  But the "acceptance of fans" under the "net celebrity" effect does not mean that it must be able to "absorb gold." Chen Zhaozhong said that how to grasp and use Internet celebrity resources to realize the flow of "Internet celebrities" is a problem that requires the whole industry to think together.

  Tian Guijun, dean of Zhangjiajie Tourism Research Institute, also pointed out that when everyone is looking for channels for acquiring customers from "net celebrities", the uniqueness and experience of tourism products themselves are the key to attracting and retaining customers. The lasting vitality of scenic spots lies in the aesthetic characteristics of the scenic spots themselves. Only the continuous and updated good experience and positive cultural interaction can attract a stable passenger flow. (Finish)