Chinanews client, Beijing, August 15 (Reporter Wu Tao) In Journey to the West, there is a classic segment in which Monkey King fought against King Golden Horn and King Silver Horn in Pingdingshan, "Do you dare to agree if I call you?", Monkey King is smart. Sun of the pseudonym: Your grandpa is here.
Now this routine has been introduced into the war between commercial companies. No, recently, Alibaba registered a new company called "Jingxi", which triggered heated discussions among netizens and connected with JD.com. The reporter noticed that this situation has become more and more nowadays. What giraffe father, banana father, and even Shenzhen penguin father have been registered. I don't know if Tencent knows?
Alibaba Cloud responded to the registration of "Jingxi" company. Screenshot.
Alibaba Cloud said that "Jingxi" was casually named and would change its name
The company newly registered by Alibaba, whose full name is Alibaba Jingxi Information Technology Co., Ltd. (referred to as "Jingxi" by netizens), has a registered capital of 500 million yuan, and Alibaba (China) Co., Ltd. holds 100% of the shares, legal representative People Zhouming.
As soon as the news came out, netizens immediately connected this company with JD. After all, the two companies are regarded as "friends." In particular, the business scope of "Jingxi" includes electronic products, computer software and hardware and auxiliary equipment, network equipment, computers and office equipment, refrigeration and air conditioning equipment, and so on.
As we all know, the 3C market has always been JD.com's strengths. What does Alibaba intend to do with this move, giving it such a "sworn" name.
Netizens thought about it, but Alibaba Cloud responded on the 14th that the company was registered in Zhangjiakou, west of Beijing, and the colleague casually started "Beijing West". "I didn't expect this to be searched hot, which caused everyone trouble. In that case, I don't need this name. Change the name. Welcome everyone to give me a name."
Is it legal for Alibaba to register "Jingxi"? Do you need to change your name?
Zhao Zhanzhu, deputy director of Beijing Zhilin Law Firm, said that as long as the related name of Alibaba Jingxi Information Technology Co., Ltd. is not registered, there is no problem with Alibaba's registration. It will not be impossible because of its commercial competition with Jingdong. Is registered. "If there are special circumstances, there may be a problem that the name of the company infringes the exclusive right to use a registered trademark, or it may constitute unfair competition."
Netizens gave "Jingxi" a new name. Screenshot
Netizens offer to register JD.com for "Dad Ali " and "Grandpa Ali "
After Alibaba Cloud initiated the call for names, netizens spoke enthusiastically. As of the evening of the 14th, "Ma Yun Baba", "Axiba" and "Ababa" had the highest voices. Some netizens offered suggestions to name "Beijing Ba", "Axi Baba", "Ali Xihe"...
Some netizens also gave advice to JD.com and hurried to register a company in Tibet called "Awai Baba." Some netizens said that they should register for "Dad Ali" and "Grandpa Ali".
But you may not know that "Grandpa Ali", "Mama Ali", and even "Uncle Ali", "Brother Ali" and "Sister Ali" have all been registered by Alibaba.
Jingdong is not without a chance. A company investigation revealed that many Ali "relatives" such as "Aunt Ali", "Uncle Ali", and "Uncle Ali" have not been registered; some trademarks such as "Grandma Ali" are not in the hands of Alibaba.
Among them, there is another "Wang Zhan" called "Ali his father". According to an enterprise search, this trademark is currently in the hands of Wanwan Holding Group Co., Ltd., not in the hands of Alibaba.
"Ali his dad" and English "Altaba", this company is the real "Ali his dad". Altaba was established in 2017 and inherited the Alibaba shares held by Yahoo at the time. Yahoo turned out to be the largest shareholder of Alibaba. In 2019, Altaba liquidated its shares in Alibaba. Netizens ridiculed that "Ali his father" sold Alibaba.
The "Penguin Daddy" trademark was also registered, not in Tencent's hands. Enterprise check screenshot
Is it difficult to protect trademarks?
The "Jingxi" incident made many people suddenly pay attention to trademarks. In fact, many companies have deployed early, "dreams are still necessary, in case the company grows bigger in the future." For example, Xiaomi has long included the trademarks of "Black Rice" and "Zimi", and it was launched after Xiaomi became famous. "Redmi" was also registered early.
However, many companies may be a hundred secrets, and Chinese characters are broad and profound, and almost no company can "sit back and relax." There are many things like "Jingxi". For example, a few years ago, there was a "Baidu Barbecue" in Yanjiao Town, Hebei, across the river from Beijing. Baidu probably never dreamed that he would go to barbecue.
Later, Baidu found out and took "Baidu Barbecue" to court. The first instance of the court ruled that the "Baidu Barbecue" trademark had infringement and unfair commercial competition. But today, "Baidu Barbecue" is still alive, you can go "bake" at any time.
Another example is that when Tencent is so big, the trademark of "Papa Penguin" is in the hands of a company called Daddy Baby Co., Ltd., and another company called Shenzhen Penguin Technology Co., Ltd., with a registered capital of only 1 million yuan. I don't know if Tencent knows.
Therefore, if you really want to entangle the name, if boxing champion Ali was born in China, it is estimated that his heart will collapse.
In fact, it is important for companies to protect their trademarks, but it is more important to do well in corporate products and serve consumers. After all, good trademark names are the same, and interesting brands are one in a million. What do you think? (Finish)