Demand for it has risen due to the repercussions of "Corona" and the spread of "remote" study and work.

ASWAQ: 15 laptop brands in the UAE market

  • The “laptop” market includes brands dating back to different countries of origin, most notably America, China, Taiwan and European countries. Archives.

  • (Laptop) products are witnessing continuous growth rates in demand. Photography: Patrick Castillo

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A field survey conducted by Emirates Today on electronics trade outlets in the country revealed that there are 15 brands of "laptop" or "laptop" products, dating back to different countries of origin, most notably the United States of America, China, Taiwan, and European countries. .

The survey showed a great diversity in the "laptop" market, which included several products, most notably the "Ultrabook", compared to traditional and "compact" products, whose screen can be folded into something like a "tablet" but with large sizes, in addition to products dedicated to games, and others. Traditional products with low or medium specifications.

Market variables

The information technology expert, Dr. Moataz Kouksh said, “The market for (laptop) products has witnessed remarkable changes during the past years, due to the increase in competition with smart phone and tablet products, which acquired part of the market shares from the dealers who used to depend On the (laptop) to access the Internet, browse websites, or perform simple operations such as using e-mail.

He pointed out that “the development of phones and (tablet) products in embedded technologies, and their expansion in offering devices with large screens, which in turn led to the emergence of several effects on the (laptop) markets, including the withdrawal of a number of brands from the sector, and an increase in competition among the available brands. Most of the companies in the sector resort to developing the capabilities of their products by supporting them with different technologies.

Kokesh explained that «the companies’ development of the capabilities of their (laptop) products has in turn contributed to the increase in the spread of products that can transform them into something like a large (tablet), whose screens operate with a touch system, and can be folded from the shape of (laptop) to (tablet).

He added, “Among the developments and changes, in recent years, companies have expanded by offering a large list of products that are dedicated to video games and with high technical capabilities, whether in terms of (graphics) systems or the speed of response in game programs, and in terms of the brightness of their screens. The expansion in these sectors is a support for competitive capabilities in the face of development by mobile devices, in providing technical systems that meet the needs of users who are amateurs of gaming software, which made companies producing (laptops) offer products with superior gaming capabilities, which are difficult for mobile phones to provide. .

Kokosh pointed out that “the market variables for (laptop) products, during the recent period, are the rise in the capabilities of technical systems in the devices available in general, whether in terms of memory disk capacities, which have become common for (1 terabyte) capacity, or in relation to the quality The memory disks, which have been converted to the quality of (SSD), which are distinguished from the previous (hard disk) by being faster, more responsive and quieter in terms of noise.

He stressed that «the repercussions of (Corona) significantly increased the rates of demand for (laptop) products, with the spread of patterns of study and remote work.

Demand growth

In turn, the head of the product and marketing unit in the company, Joumana Karam, said that “laptop products are witnessing continuous growth rates in demand, and these rates have increased remarkably in sales, following the repercussions of the spread of the Corona pandemic, supported by the spread of Patterns of study and remote work. According to some market studies, sales of computers supporting video games increased by 100% during the second quarter of this year, followed by light-load (ultrabook) products by 40%.

She pointed out that «it is possible that the great development in smart phone and (tablet) devices has resulted in influences in the markets that have led to the exit of some brands, but in turn it has raised the competitiveness of (laptop) products, which are witnessing a growth in their sales, because mobile products It cannot perform the same (laptop) tasks for university and school students, or for design and site engineers, or even for employees in various sectors, and therefore the technological development in other products has only changed the shape of the market map.

Karam explained that "the (laptop) market is characterized by the great diversity of the types of products offered, their shapes and the purposes they perform."

Great competition

In turn, the sales official in an electronics trading company, Davy Sonal, said, “The markets for (laptop) products have witnessed great competition among manufacturers for a long time in attracting consumers, by developing various technical capabilities in devices, which in turn contributed to increasing the diversity of device categories. Recently, he pointed out that the Corona pandemic raised the demand for laptops with the spread of remote work and study, and that the largest proportions of sales were concentrated in lightweight, foldable products for its touch screen.

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