China News Service, Xiamen, August 9 (Reporter Yang Fushan) Starting from August 9, Xiamen citizens and tourists can receive 400 yuan (RMB, the same below) cultural tourism consumption coupons on the "Fliggy" platform. Or go to the "Word of mouth" platform to receive a 50 yuan dining coupon.

  As a famous tourist city in China, Xiamen has launched a cultural tourism consumption season and jointly issued cultural tourism vouchers with e-commerce platforms to accelerate the rapid recovery of the cultural tourism market. The person in charge of the Xiamen Municipal Bureau of Culture and Tourism said that this is another step for Xiamen to coordinate and promote normalized epidemic prevention and control and economic and social development.

  The 2020 Xiamen Cultural Tourism Consumption Season is jointly launched by the Xiamen Municipal Bureau of Culture and Tourism and the Xiamen Municipal Finance Bureau. In this event, Xiamen City cooperated with Alibaba Group to guide Xiamen cultural tourism merchants to provide 20% discounts on daily prices through tourism platforms such as "Fliggy" and "Word of mouth", and to issue cultural tourism consumption coupons.

  In order to seize the opportunity of the cultural tourism industry's recovery after the new crown pneumonia epidemic, Xiamen's major travel agencies and online tourism companies have also launched a series of boutique and preferential tourism products to attract tourists to travel.

  The relevant person in charge of Xiamen Tourism International Travel Agency told China News Agency that the preferential travel products launched by the travel agency include, in addition to parent-child-themed travel and vacation products, there are also research travel products and travel products aimed at sunset red life. The discount rate is 30%. Between the 20% discount, tourists can choose corresponding tourism products according to their own needs.

  With the improvement of the epidemic situation further consolidated, Xiamen launched tourism promotion activities centered on the theme of "Healthy Summer, Autumn and Winter·Happy Xiamen Tour".

  According to the introduction of the Xiamen Municipal Bureau of Culture and Tourism, Xiamen’s summer’s main focus is "Landscape Leisure Journey". In addition to launching a series of products such as seaside cruises and yacht cruises, it will also launch the "Fujian" Activities such as Southwest Tourist Festival and “Tourism Route Product Hot Sale” will allow tourists to experience summer cultural tourism shopping on “Double 11”; autumn will feature the “Humanistic Journey” brand, and Southern Fujian cultural tourism and other tourism products will be launched in a concentrated manner; "Travel", will launch the "Winter Xiamen Flower View" series of film and television tourism and off-season tourism products.

  Many financial institutions in Xiamen have also actively participated to help the tourism industry recover. Xiamen Branch of China Everbright Bank launched the "Everbright Charming Xiamen Tourism Festival", launching a series of activities such as full line reduction, scenic spot discounts, hotel price, 50% off special products, and 50% off food, to satisfy citizens and tourists for food, lodging, travel and shopping Demand for entertainment. Xiamen International Trust launched the "Business Benefit Action" and established a cultural tourism service trust to bring high-quality cultural tourism companies into the "white list" of the credit enhancement fund while providing consumers with practical benefits, so as to help the cultural tourism industry with efficient financial services recovery. (Finish)