China News Service, Beijing, August 8 (Reporter Pang Wuji) After nearly five months of reconstruction, Wangjing Street, west of the intersection of Dashan Bridge and Wangjing Street in Beijing, officially opened its streets on the evening of the 8th.
In the past, this street was messy and crowded, with motor vehicles and shared bicycles parked on both sides, and the road traffic function was basically degraded; deep in the streets, the building space was old, the passenger flow was sparse, and a large number of large advertising plaques with potential safety hazards were installed on some buildings. . Nowadays, the carriageways on both sides are connected as a whole. This back alley from Wangjing Street in the north and Furong Street in the south becomes a 42-meter-wide complete commercial block.
On the evening of the 8th, a reporter from Chinanews.com saw that this 380-meter-long commercial pedestrian street was crowded with people. There were neatly arranged vertical shop signs on both sides, and there was a musical interactive fountain in the middle of the street. Many children were playing in it, and there were colorful colors hanging in the sky. Canopy.
On the south side of the small street, there is a sunken courtyard "Wangjingfang" enclosed by commercial buildings. There are hundreds of restaurants, open-air sculptures, water screen movies, small theaters and 1,200 square meters of art exhibition space.
From Wangfujing in Beijing to Nanjing Road in Shanghai, from Chunxi Road in Chengdu to Shangxiajiu in Guangzhou, the bustling commercial pedestrian streets are not only popular tourist destinations, but also city cards that showcase culture.
Exploring the co-governance model of commercial district reconstruction
In recent years, the state has promoted the transformation and upgrading of pedestrian streets. This year's government work report proposes to promote the recovery of consumption through renovation and upgrading of pedestrian streets. Last month, Vice Minister of Commerce Wang Bingnan revealed that it plans to cultivate 30 to 50 national demonstration pedestrian streets with beautiful environment, prosperous business, strong culture, and standardized management in the country in about three years.
It is not easy to transform a small street.
According to reports, Wangjing Xiaojie involves complex property rights. In addition to the two corporate entities on both sides, Vanke and Fangheng, there are nearly a thousand scattered merchants holding property rights. There is also a community of more than 1,400 owners at one end of the street. At the same time, a large number of scattered merchants hold part of the property rights, and the small street update involves a large number of interested parties.
“There are many property rights subjects, and the demands of merchants and residents are not unified. It is difficult to coordinate the overall design and planning.” Yang Xiaosheng, director of Wangjing Sub-district Office, said that during the transformation process, the sub-district seized the two key subjects of private enterprise Vanke and state-owned Fangheng. Established a governance structure with the Party Building Coordination Committee as the core, Xiaojie Autonomous Committee as the support, and merchant autonomy alliances and mobile party branches as supplements. The Wangjing Xiaojie property owners (enterprises), management (functional departments), and users (merchants) have been established. , Residents, consumers) to form an organic integration, and use the "whistle-blowing" mechanism to promote the resolution of major and difficult issues such as traffic order, garbage classification, construction management, catering, and standardized management of merchants.
At the same time, the Wangjing Small Street District Co-governance Committee was established, signed the merchant autonomy convention and the district civilization convention, established a small street public income "fund pool", and formed a long-term management and operation self-revolution model for urban real estate professional management and block operation income feedback.
Under the guidance of the Chaoyang District Government, Vanke, a real estate development company, participated in the transformation as a social capital. Liu Xiao, a partner of Vanke Group, said that during the renovation process, Vanke actively participated in and designed the renovation plan. By integrating the renovation and renovation of Wangjing Street with the upgrading and renewal of the adjacent commercial office area, the current livable, business-friendly, Yiye's block-level features are updated.
Internationalization and industrial upgrading
Liu Xiao said: “Before the transformation, we did 200 very in-depth investigations. These investigations allowed us to feel the pulse of the development of the entire neighborhood, and even Wangjing and Chaoyang. This allowed us to emphasize the elements of art and culture in the transformation. Elements, fashion elements, emphasizing the upgrading of merchants and consumption, these are a microcosm of the development of Chaoyang area."
According to reports, there are foreigners from more than 60 countries in the Wangjing area. Within one kilometer of Wangjing Street, there are 6 Fortune 500 companies and more than 30 multinational companies, with a permanent foreign population of more than 4,000, which is an earlier maturity in Beijing. An area where international companies and international talents gather.
In addition to integrating international elements, the transformed Wangjing Street has also promoted the upgrading of local commercial and industrial formats.
In this transformation, new brands and Internet celebrity IP formats were introduced differentiatedly. In addition, in terms of office leasing options, Wangjing Vanke Times Center is positioned as a group-type corporate headquarters, focusing on introducing leading TMT companies with a scale of 200-5000 employees. Despite entering the post-epidemic era, the overall transformation and upgrading of commercial streets has attracted many star companies to settle in, such as keep, sing bar, HIGO, Beijing Enterprises City Development and other corporate headquarters. According to estimates, the average annual tax payable by companies entering buildings in the future may exceed 100 million yuan.
Urban renewal era
The transformation of Wangjing Street is a microcosm of the promotion of urban renewal in various places.
Since the reform and opening up, my country has experienced the largest and fastest urbanization process in the history of the world. At present, the focus of urban development is shifting from "incremental expansion" to "stock renewal." Urban renewal, including old city reconstruction, old community reconstruction, historical buildings and cultural heritage protection restoration and reconstruction, is becoming more and more Many places are carried out in various places.
The 2020 Urban Renewal White Paper recently released by Jones Lang LaSalle pointed out that the trend of urban renewal has shifted from "point update" to "area renewal", and the mode of area renewal has gradually shifted from "demolition, modification, and retention" to "retention, modification, and demolition". Make the transition. As an important part of the regional function template, the "community" is the core element to promote the renewal of the district. Among them, the old community has become a key issue that needs to be broken through. Traditional real estate development logic is no longer universally applicable in the renewal and transformation of old communities, and "gradual renewal" and "micro renewal" will become new trends.
Facing the problem of reform funds, the white paper stated that from the policy level, the government can issue relevant standards, norms and procedures for the operation of the community reform PPP model (government and social capital cooperation model), and increase incentive policies for social capital; At the level of capital intervention, the targeted sale of income options can be realized through property bundling, community service bundling, and advertising bundling, so as to enrich the source of community reconstruction funds.
Becoming a city operator has also become the transformation direction of many real estate companies. For example, Hong Kong-funded real estate companies such as Country Garden, Vanke, Evergrande, CIFI, Sunshine City, Logan Group, and New World China have deployed large-scale urban renewal projects. Vanke stated that in terms of urban renewal, it intends to focus on functional environment remodeling and industrial restructuring, rebuild urban value with new property forms, and achieve a richer and more advanced urban form upgrade. (Finish)