Beijing consumption season "Colorful Life Month" kicked off, "Parent-Child Carnival", Sports Consumption Festival and other activities drove consumption in the capital to rise. A
new batch of 2.8 million consumer vouchers to increase discounts
On the evening of August 8, the "Open Air Film Festival" kicked off in the central square of Daxing Greenland. Photo by Li Muyi, reporter of Beijing News
Yesterday, Beijing launched the "Colorful Life Month" event around the Beijing consumption season, and a large number of exciting activities appeared in turn. At the same time, a new batch of 2.8 million Beijing consumer coupons began to be issued. Citizens can receive an offline consumption coupon package of 80 yuan at a time, an offline catering and shopping coupon of 40 yuan, and a 20 yuan merchant discount, which can be used at 160 yuan.
Lower barriers to use consumer vouchers
The Beijing consumer vouchers that the citizens are looking forward to have begun a new round of issuance. The reporter learned from the Beijing Municipal Bureau of Commerce that a new batch of 2.8 million Beijing consumer vouchers, 2 million offline catering and shopping vouchers, and 800,000 smart product consumer vouchers will be allocated in two on August 8 and August 18. Centralized distribution, valid for 14 days.
According to the relevant person in charge of the Beijing Municipal Bureau of Commerce, the new batch of consumer vouchers will increase their discounts. The original cumulative use of 350 yuan will enjoy a 120 yuan discount, and the cumulative use of 320 yuan will enjoy a 120 yuan discount. The discount will increase from 6.57% 6.25% off. At the same time, a platform for issuing consumer coupons for smart products will be added to expand the use of offline specialty stores for catering and shopping coupons. Simplify and optimize the use process, benefit more consumer groups, and enhance consumer experience.
Among the new batch of Beijing consumer vouchers, offline catering and shopping vouchers can receive 80 yuan at a time, including one 40 yuan coupon, one 20 yuan coupon, and two 10 yuan coupons. In terms of preferential rules, the company’s allocation of funds has been reduced, the government and enterprises’ 1:1 allocation of funds has been adjusted to 2:1, and the use limit has also been lowered. For example, offline catering and shopping coupons are 40 yuan, which can be used after 160 yuan, and the merchant discount is 0.5 times 20 yuan, a total discount of 60 yuan, consumers only need to pay 100 yuan.
Three night capital activities open
Yesterday, centering on the theme of "Colorful Life Month", the "Parent-Child Carnival" event of the Beijing consumption season was launched. The Beijing Municipal Bureau of Commerce opened the "Parent-Child Carnival" at Beijing Hualian Changying Shopping Center, such as parent-child performances, LOVE MORE market, and interactive experience. Activities provide a variety of options for surrounding families. In addition, many business districts launched summer fairs, continuous parent-child activities, live broadcasts to promote sales, and online and offline linkages to meet the diversified and multi-level consumer needs of summer families.
As an important part of the "Colorful Life Month", the night capital event hosted by the Beijing Municipal Bureau of Commerce was upgraded again in August, and three night capital events started.
From August 8th to August 16th, Daxing Greenland Colorful City will open the Daxing business district night capital theme event with the "open-air film festival", and also customized a series of night economy theme events, including the Gufeng City on August 22 The 8th Anniversary Celebration of Binfen City on August 29th, as well as outdoor music festivals, colorful night markets and many other activities.
On August 8, Didi Chuxing officially launched the "Night Tour of Beijing, Not Afraid of Heat Waves" activity, allowing the majority of night travelers to enjoy the benefits of night travel. The event will last until August 26.
Beijing Longfu Temple "Deep Blue Project" cultural and creative theme series activities were officially launched. The first stage is the long-awaited Guochao Book Fair. 136 high-quality brands, more than 60 publishing units, and Internet celebrity bookstores set up their booths in the Cultural and Creative Park for three days from August 7th to 9th.
Old brand upgrade
Time-honored brands are also using the Beijing consumption season to upgrade their brands. The reporter learned that the first store of Nei Liansheng to enter the modern shopping mall is located in Changyingtian Street. Unlike other established stores in Nei Liansheng, this experience store completely adopts modern open-shelf sales methods. Without the obstacles of traditional counters, shopping guides can provide services to customers at close range, and customers can intuitively touch the products.
In addition to the changes in display methods, the Neilian Shengchangyingtian Street Life Experience Store takes the boutique route, focusing on the national trend and national style, showing the unique charm of handmade cloth shoes in a way that young people like. "Ruyi's Royal Love in the Palace", "King of Glory", "Forbidden City Taobao", "National Treasure" and other domestic well-known IP cooperation models have all appeared, presenting a colorful world of cloth shoes.
Highlight 1
The first Beijing Sports Consumption Festival launches offline venue reservations hot
The first Beijing Sports Consumption Festival opened last night. At the site of the kick-off event, the Organizing Committee of the 37th Beijing Football 100 Teams Cup released the event information. It is reported that in 2020, 908 teams will pass the registration review, there will be more than 9,000 participants, and the number of games will reach 1,000.
The major sections of this sports consumption festival, including online buying, online booking, and online competition, were launched on August 1. According to statistics, as of August 6th, over 100,000 coupons of "30 minus every 300" issued at the venue of the Jingdong Sports Consumption Festival have been received. Nearly 500 offline sports venues in Beijing are connected to the Jingdong venue reservation mini program, badminton Bookings for venues such as swimming, skating, and archery are hot.
In the offline event, the 8.8 Beijing Sports Consumption Festival-Beijing International Long-distance Running Festival series of activities "Brave Forward, Fitness Beijing" hosted by the Beijing Municipal Bureau of Sports and "Run to 2022" Park Half Marathon Online ( The first phase) and other 6 sports events can be registered through the official mobile client of the Beijing Sports Federation. According to statistics, as of August 7, the number of applicants has reached 50,000.
Highlight 2
The first online celebrity check-in selection opens the public to recommend online voting
Last night, the future Beijing Internet celebrity check-in map located on the first floor of Longfu Building, Longfu Temple was "lit" through the touch screen, officially opening the "First Beijing Celebrity Check-in Place Selection Activity". The public can participate in recommendations and voting through the Internet. Beijing likes it to help the Beijing-flavored "net celebrity" in my mind.
At the press conference, the Beijing Municipal Bureau of Culture and Tourism introduced 10 "Walking Beijing" urban leisure and cultural micro-tourism routes and 40 "Visit Beijing Suburbs" vacation routes, highlighting the cultural vitality and tourist charm of the new Beijing, and traveling for citizens Provides more quality and personalized options.
In addition, Beijing will continue to launch seven cultural and tourism themed activities such as "Traveling in the Suburbs of Beijing", "Dancing Beijing", "Singing Beijing", "Playing in Beijing", "Image Beijing", "Art Beijing" and "Reading Beijing" to enrich citizens' dazzling colors life.
Highlight 3
The world's first 5G+8K live broadcast of the National Grand Theater concert
At 7:30 last night, the first performance of the National Centre for the Performing Arts “Hua Cai Qiuyun” online concert series “The Prosperous Voice: Zhang Yi, Chen Yue and the National Centre for the Performing Arts Orchestra Concert” at the National Centre for the Performing Arts Staged in the hall. At the same time, 8K TVs, 5G mobile phones and other display terminals are deployed in eight areas, including the Petal Hall of the National Centre for the Performing Arts, the Haidian Exhibition Center Convention Center, Huaxi LIVE, Zhongguancun Pedestrian Street, Financial Street Shopping Center, Han's Plaza, Wangfujing, and Sanlitun. Live broadcast, let music bloom in the city.
This event achieved 5 firsts: the world’s first live broadcast of stage art 5G+8K, the first use of 5G+8K OB vans for stage art performances, the first use of the 5G network of the National Centre for the Performing Arts, the first use of 8K signals through 5G commercial network CDN distribution, and 8K TV And consumer-grade set-top boxes realized live broadcast to the public for the first time. It is of great significance for Beijing to explore the formation of a 5G+8K business operation model and promote the consumption of ultra-high-definition video terminals, especially cultural consumption, which will further enhance the cohesion and leading effect of Beijing's ultra-high-definition video industry.
Highlight 4
Hi Eat Lobster Festival launches Guijie more than 60 restaurants offer discounts
At 8 o'clock last night, the "Fun Beijing Food and Eat Lobster Festival" sponsored by the Beijing Municipal Bureau of Commerce was launched on Guijie. Various discounts will be launched in the food districts of Beijing’s commercial districts to help revive catering and fuel the city’s “fireworks” . The event will last until August 16.
During the "Fun Beijing Gourmet, Hi-eat Lobster Festival", more than 60 catering companies in Guijie Street, including Huajiayiyuan, Huda Restaurant, Yaoji Fried Liver, Spicy Sauce, and Shanghai Xiaopang, will offer various discounts to reward consumption By. Huaxi LIVE·Wukesong, Fengtai District Wanfeng Dining Street and Fangzhuang Dining Street, Chaoyang District Hesheng Kirin Xintiandi, etc. will also launch various types of crayfish products with heavy discounts.
Yun Cheng, president of the Beijing Cuisine Association, said that this event is the first special event for the catering industry to promote consumption in the second half of the year. It will encourage more businesses and citizens to use Beijing consumer vouchers, and through the summer consumption hotspots, drive consumption recovery in all types of catering in Beijing .
Beijing News reporter Chen Lin Wu Tingting Zhang Lu