Chinanews, August 6th, 5th, the 17th "World Brand Conference and China's 500 Most Valuable Brands Conference" was announced in Beijing. With a brand value of 179.285 billion yuan, Tsingtao Brewery has led the Chinese beer industry for 17 consecutive years. The four sub-brands of Laoshan Beer, Hans Beer, Tsingtao Beer Museum and Prince under the Tsingtao Brewery Company were on the list at the same time with 40.218 billion yuan, 23.808 billion yuan, 20.175 billion yuan and 3.862 billion yuan respectively. Tsingtao Brewery has thoroughly washed the gold content of the brand with innovative and high-quality development, and continues to enhance the co-evolution of the brand value chain.

  This is the 17th consecutive year that World Brand Lab has released "China's 500 Most Valuable Brands". The World Brand Lab is wholly-owned by the World Managers Group and is chaired by Professor Robert Mundell, the 1999 Nobel Prize winner in economics. The World Brand Lab uses the "Present Value Method of Earnings" to evaluate brand value, which integrates consumer research, competitive analysis, and forecasts of the company's future income.

Adhere to high quality to increase consumer experience

  On July 31, Tsingtao Brewery released the "Hundred Years Journey" and "Amber Lager" series of new art brewing products, which were sought after by consumers as soon as they went on sale. This is the work of Tsingtao Brewery to give full play to the research and development advantages of the national key laboratory, highly integrate the scarce elements of the upstream and downstream industrial chain, and open a new chapter in the charm and quality of Tsingtao Brewery's artistic brewing.

  Quality is the foundation of a brand, and bringing a good experience to consumers through good products is the foundation of a company. Tsingtao Brewery has always used quality and strength to expand the Chinese brand and strengthen the manufacturing in China, with 117 years of ingenuity. In 2019, Tsingtao Brewery innovatively proposed to create “charm quality”. In addition to continuously optimizing the classic 1903, Qingdao Chunsheng, August and other mid-to-high-end products that are widely favored by consumers, it also strives to create a number of new special strength products. The "Eurostar Award" Pearson, both internal and external The whole wheat white beer of the German Red Dot Design Award and the World Beer Championship Award, as well as the newly released "Hundred Years Journey" "Amber Lager" and other fresh products, all become vivid footnotes of Tsingtao Beer's "charm quality".

Continuous innovation empowers consumption upgrade

  In the era of "new consumption", a large number of consumption scenes are emerging, and the cultural attributes and scene-oriented spiritual enjoyment of products are increasingly being valued by consumers. This requires brands to have more granular insights into consumers, clearer portraits, and more focus.

  As a century-old company that actively interacts with the times, Tsingtao Brewery keeps insights into consumer trends, uses forward-looking vision to innovate and practice, creates new business formats, optimizes new supplies, and meets consumers' personalization, scene-oriented, convenient, high-end and other multi-level demand. Launched "Private Customization", 15 boxes can be ordered; TSINGTAO1903 Tsingtao Beer Bar, dedicated to creating a new fashion landmark and gathering place for fun and entertainment, has successively landed in more than 50 cities across the country such as Shanghai and Shenzhen, blowing up a fashion storm; surfing the industrial Internet, While incubating and building borderless factories where consumers can deeply participate, share industry ecology and resources; city wine symbiosis, creating a 30-year-old festival brand of Qingdao International Beer Festival, not only "tide" floods cities across the country, but also The national gate, which reached Liberia over 13,000 kilometers, attracted the passionate participation of more than 40,000 local people in three days, allowing the world to taste Chinese customs and the taste of Tsingtao beer.

 High-quality development of panning brand "gold content"

  The establishment of brand image and brand value is the product of time accumulation. Through continuous product innovation and experience upgrading, Tsingtao Brewery has built and accumulated a unique culture and continuously enriched the cultural connotation of the brand. As a century-old national brand, Tsingtao Brewery, with a high sense of social responsibility, "empowers" consumers around the world with a better life, and continues to convey the brand spirit with the characteristics of the times to the society.

  Even in the face of the challenge of the epidemic, Tsingtao Brewery still responded quickly and took the lead in developing the first nationwide "contactless delivery digital map" in the beer industry; the "home service" of "Tsingtao Brewery Supermarket" moved into more than 50,000 communities across the country to carry out more than 420,000 games ; Laying out new infrastructure, cultivating new consumption... Demonstrating the comprehensive strength of high-quality development.

  The soft power of the brand culture has become the hard support for high-quality development, has achieved extraordinary performance growth and higher brand loyalty of consumers, has been recognized by the industry, the media and all walks of life, and has repeatedly achieved good results in the capital market. On July 15, the market value of Tsingtao Brewery exceeded 100 billion yuan, a record high since the listing of "A+H" in 1993. Compared with March 19, 2020, the market value increased by 57.74 billion yuan, an increase of 127.57%.