In April last year, electric bicycles began to implement the new national standard, but many places have stipulated transition periods of different durations. Starting from August 1 this year, the transition period in Fujian, Guizhou, Jiangxi, Hunan, Guangdong and other places ended, and the traffic control departments began to take to the streets. Investigate and deal with excessive electric bicycles. This also makes the electric bicycle industry usher in a "renewal" sales peak.
In many places, the transition period of the new national standard ends, and the electric bicycles usher in a "new wave"
In a number of electric bicycle stores, the reporter found that almost all consumers who come to shop are coming straight to the new national standard car.
The so-called "New National Standard for Electric Bicycles" refers to the "Electric Bicycle Safety Technical Specifications" implemented on April 15, 2019. The new national standard makes brand-new regulations in terms of maximum speed and vehicle weight. In order to allow consumers and manufacturers to have a buffer and destocking process, localities set up a transition period of one to three years according to their own conditions. At present, with the end of the transition period in most regions, the electric bicycle industry has also ushered in a "new wave".
Electric bicycle dealers: From June to July, sales doubled compared to last year. Our newly launched graphene upgrade model has now over 300 reservations.
Electric bicycle dealers: This year’s sales have increased by 55% over the same period last year. Our shop has replenishment almost every day, about 70-80 units each time.
Many electric bicycle manufacturers also stated that, in addition to policy reasons, this year, due to the epidemic affecting the use of public transportation, the entire market has quickly recovered since April.
Wang Jiazhong, Senior Vice President of Yadea Technology Group: From January to June, our sales have exceeded 50% year-on-year growth, and exceeded 1 million units in a single month for 4, 5, 6, and 7 consecutive months. This year is expected to be August 10 , Can complete last year's total sales, sales have a big explosion compared with last year.
Yang Bo, general manager of Baodao Automobile Industry Group: Our sales in the first half of the year increased by 20% and 30% over last year. Data show that from January to June this year, the national output of electric bicycles was 11.701 million, an increase of 10.3% year-on-year. In June, the completed output of electric bicycles increased by 48.4% year-on-year, and the total profit realized was 1.67 billion yuan, an increase of 31.6% year-on-year.
Guo Wenyu, vice chairman of the China Bicycle Association: The proportion of models that meet the new national standard is increasing, and models that adapt to different groups of people, such as special vehicles for office workers and the elderly, have further segmented the market.
The rider can get the world's merchants to force the express delivery car
The speed red line set by the new national standard for electric bicycles is 25km. Therefore, at the beginning of the implementation, many riders who deliver food and express express that the speed limit may affect their income. Now, how does the electric bicycle industry balance the constraints of the new national standard and consumer demand?
According to the new national standard, the vast majority of express and takeaway vehicles currently on the road are all vehicles that exceed the standard and should be classified as motor vehicle management. In this way, various expenses such as compulsory traffic insurance, commercial insurance and annual vehicle inspection are involved. In order not to increase the cost of using vehicles, many express and takeaway riders are considering replacing new national standard vehicles.
In response, businesses have also taken advantage of the opportunity to launch a series of promotional activities.
Electric bicycle dealers: In order to sell more new cars, the high-priced electric bicycles that are discounted to the old national standard are generally sold for 700 to 800 yuan in the second-hand electric bicycle market, and we will discount them by one or two hundred yuan.
Electric bicycle dealers: We sell the best one, the market price is more than 4,000 yuan, and the current activity is more than 3,000 yuan, and the price is reduced by about 1,000 yuan.
In addition to price concessions, manufacturers are also working on battery energy efficiency. Many business leaders said that increasing the range of electric bicycles, reducing the number of daily recharges, and extending the service life of batteries are the focus of competition in the express and takeaway market.
Statistics show that from January to May this year, the total business volume of express service companies across the country completed 26.41 billion pieces. By 2019, Chinese food delivery users have reached 416 million. The takeaway and express delivery industries have become the most important market segments for electric bicycles. According to industry insiders, with the increasing segmentation of consumer demand for electric bicycles, the entire industry will also achieve industrial upgrading along with technological innovation.