[Explanation] The sudden outbreak of new crown pneumonia at the end of 2019 has ushered in a wave of enthusiasm for fresh food e-commerce. Dingdong Maicai is a fresh food e-commerce platform headquartered in Shanghai. In 2019, its total revenue was 5 billion yuan (the same below). With the outbreak of the epidemic, its single-month revenue in February 2020 alone exceeded 1.2 billion yuan.
Recently, the reporter interviewed Liang Changlin, the founder and CEO of Dingdong Maicai. He said that selling vegetables is now a high-tech industry, ranging from the entire process of digitalization and order forecasting systems; as small as the traceability process of a lettuce, and the route planning of the cycling brother... These all require digital and artificial intelligence technology. Blessing.
Liang Changlin believes that the core competitiveness of a fresh food e-commerce company is mainly to meet user needs and supply chain capabilities.
[Concurrent] Liang Changlin, founder and CEO of Dingdong Maicai
Just like the competition of two knights in the arena, the low hand is a match style, and the high hand must be better than the internal strength. Therefore, in (fresh food e-commerce), satisfying the needs of users and supply chain capabilities are internal strengths, and it does not matter what the move is.
[Explanation] Fresh food e-commerce companies have been criticized by many investors and professionals on the issue of attrition rate. Liang Changlin told reporters that "digitalization" has solved this problem very well. Based on user needs and big data forecasts, Dingdong Maicai makes recommendations for the current storage situation, "this is a win-win for users and the company."
[Concurrent] Liang Changlin, founder and CEO of Dingdong Maicai
The purpose of buying vegetables at home is to solve the problem of having a dinner, and he has no clear need to say that I must eat spinach today and must eat Shanghai greens. At this time, if your own digital ability is strong, you can make appropriate recommendations based on your storage, make appropriate rankings and promotions.
[Explanation] Liang Changlin believes that as the scale of modern agricultural enterprises continues to grow, stronger capabilities will force upstream to improve quality and service. For example, consumers in Shanghai were worried that they could not eat fresh vegetables in winter. Today, vegetables from Yunnan can be shipped to Shanghai in 33 hours. The "quality" and "safety" issues of fresh products have attracted more and more consumers' attention, which is also what fresh food e-commerce companies should pay attention to.
[Concurrent] Liang Changlin, founder and CEO of Dingdong Maicai
(Farmers) When planting, (we) will do quality control, and then when harvesting, we will do quality control, and then when we are in Dacang, Dacang will do quality control when receiving the goods, and then we will do sorting in Dacang In the middle of the process, it is 100% quality control.
[Explanation] Nowadays, Shanghai is building the "City of Fresh Food E-commerce". Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, stated that Shanghai supports encouraging the healthy and rapid development of new models such as fresh food e-commerce and community e-commerce, speeding up the construction of the "Internet + life service industry" innovation pilot zone, and promoting the formation of an e-commerce ecosystem in the life service industry Circle to meet the needs of multi-level and diversified consumption.
Shanghai's support for the online economy also made Liang Changlin very excited. He believes that in the future, everyone will pay more attention to the safety and quality of fresh food, and the industry will enter a healthy market competition.
Xu Mingrui and Li Qiuying report from Shanghai
Editor in charge: [Lu Yan]