Mortgage loan face-to-face signing becomes "cloud sign"——
Do you use the online home loan
Our reporter Yuan Yong
After the outbreak of the new crown pneumonia epidemic, the housing economy has rapidly heated up. Fresh food "home", contactless delivery, online meetings, online education... Many industries have ushered in online and cloud-based transformation and upgrading.
Real estate transactions are no exception. Although the epidemic has made it inconvenient to sign bank loans, it has also become an opportunity to promote industry upgrading. One of the representative cases is the "Online Verification Room" product of Shell Finding Housing Online Bank Loan Verification Contract (hereinafter referred to as "online loan signing").
Improved loan face-to-face efficiency
Ms. Jiang from Dalian recently bought a second-hand house near Yuwen Middle School in Ganjingzi District, Dalian. The original owner of the house, Ms. Li, lives and works in Beijing all year round. On June 9, Ms. Li returned to Beijing after the two parties signed a house purchase contract at Lianjiamen. Both parties originally planned to complete the loan face-to-face formalities after a period of time, but Beijing again experienced outbreaks that made it difficult for Ms. Li to return to Dalian. When they learned that the loan contract could be completed through the "online verification room", the two parties decided to complete the loan contract on June 18 through this method, which took only 15 minutes.
"Online Approval Room" is an online loan sign application developed by Shell Housing, which transfers the second-hand housing loan face sign procedure that was originally required offline to be completed online. After the two parties determine the time, enter the "online verification room", fill in the information, upload and confirm, the bank account manager will call the buyer's credit record, confirm the qualifications and loan information, and both parties can complete the electronic contracting process of loan information.
In this process, files can be uploaded in real time, and materials can be added in real time. All parties can share documents on the page in real time, confirm and verify signed documents, and mark key points. The bank account manager terminal is equipped with functions such as screen recording and screenshots, and can also download videos or screenshots of the signing process. Confirm on the public screen in the form of shared files to ensure that they cannot be smeared or changed. The electronically signed documents will also be directly stored in the library and downloaded and used by the bank manager. The transaction process after the contract can also be viewed at any time.
Anyone who has bought a second-hand house knows that loans are the most "suffocating" link. First of all, the buyer needs to check the credit information online or at the bank credit inquiry point in advance, and prepare all the materials needed for the loan at one time. Subsequently, under the coordination of the broker, the buyer and the seller need to go to the bank again to formally enter the information and sign the loan contract.
"The mortgage loan interview procedure is very troublesome. Not only do you need to prepare a lot of information, you also need to coordinate the time of all parties, and then go to the designated bank branch to handle it. Different banks have different requirements for data formats and other aspects. If the information does not meet the bank It is stipulated that it is necessary to re-arrange the time, and the waiting time at the bank is also very long." said Wang Kun, a real estate agent in Dalian Lianjia.
According to Gui Zhijian, the transaction manager of Shell Hangzhou Trading Service Center, the effect of online loan signing on transaction efficiency is obvious. "In the past, up to two single face-to-face visas were processed in one morning. Through online loan-to-sign, now five to six orders can be processed in one morning."
Model innovation user acceptance
The benefits of online loan signing are obvious, but why is it not implemented on a large scale? The main reason is that for second-hand housing transactions, the biggest difficulty in online product operation is not technology, but user habits.
“Second-hand housing transactions are low-frequency business, which makes it difficult for users to experience the advantages of online tools through frequent use. In addition, real estate transactions involve large amounts, and the security requirements of all parties involved in transactions make the user’s mentality generally conservative. Banks are here The motivation for changes in this area is relatively small, so it is more cautious to implement it.” said Liu Hua, director of the national transaction of Shell Search.
The normalization of epidemic prevention and control has caused fundamental changes in many industry formats. This is mainly because the public's acceptance of many scenarios online has been greatly improved. It can be said that the epidemic has accelerated the substitution of online and offline scenarios, and has also become an opportunity for online verification of loans for second-hand housing transactions.
The buyers and sellers, Ms. Zhang and Ms. Li, are two "post-90s" in Hangzhou. In June of this year, the two parties signed a house purchase contract. Although it is not difficult to meet each other, after knowing that the loan signing process can choose the online method, they all choose online loan signing.
Gui Zhijian told reporters that in the transactions he participated in, about 90% of customers would choose online loan, and the acceptance of young people is much greater than that of the elderly.
In addition to the general public, the demand for online transactions in banks has also increased significantly due to the epidemic. "Online credit cards have reduced the workload of bank account managers. At the same time, they can also conduct business while reducing the concentration of customers at bank outlets." Zheng Yang, a business circle manager of the chain store Changqing Street in Hangzhou, said that he has tried online loans After signing, the acceptance of banking institutions has generally increased.
According to the latest data, Shell’s online loan-to-signature business has accumulated more than 60,000 orders and more than 1,150 cooperative banks.
Standard construction needs to be strengthened urgently
Liu Hua told reporters that in February this year, many housing transactions were blocked during the loan interview. Moreover, most customers sell and buy, and a transaction is stuck, which may cause subsequent transaction defaults or disputes.
"In the beginning, we used a lot of third-party video conferencing tools, but they could not graft the full set of commercial loan procedures. Later, we tried to use the apps of various banks, but the models were also very different, and customers generally did not respond well." "Online Verification Room" is responsible for the product Zhang Jian said.
Subsequently, Shell decided to develop products targeted for the housing purchase and loan process. The product team selected 13 pilot cities and converted them into system requirements based on feedback from customers, owners, and bank account managers.
Second-hand housing transactions are full of complexity and particularity. If standardization cannot be achieved, it will be difficult for the industry to progress. With the advent of the era of 5G and artificial intelligence, there are more technical conditions for the networking and standardization of second-hand housing transactions. In this regard, since the second half of 2019, Shell has successively launched functions such as VR sales department, renting and online signing of second-hand housing.
"In the future, we will evaluate online video notarization in some cities in the pilot, and hope to promote manual approval into automated approval of the banking system. Through port docking, after providing all the certification information online, the bank can quickly give approval results. These Will give customers a better experience." Liu Hua said.
Liang Fang, general manager of Shell Housing Search Service Center, said that onlineization helps to promote process standardization, and standardization is convenient for users to use and protect their rights and interests. Online credit cards are an important step in realizing the entire onlineization of residential transactions, but Far from being the last step, it will be a long-term process to truly realize the ideal online process of residential transactions. "If tax payment, ownership transfer, real estate mortgage, etc. can be completed online, a real closed-loop transaction will be realized, but this involves multi-party system sharing and support." Liang Fang said.
Online processing may become a trend
Yang Xianling, founder of the blank research institute of the research institute, believes that the online residential transaction link may not be applicable to all platforms. In addition to technical factors, the credibility of the platform brand is also an important factor for consumers to accept this model. "Online loan approval involves system docking and model establishment of various parties, which are difficult and long in cycle. Enterprises should choose whether to pursue online transactions or not according to their own strategies and resource conditions." Yang Xianling said.
At present, relevant policies are also guiding residential transactions to online. The Ministry of Housing and Urban-Rural Development issued the "Regulations for the Online Registration of Housing Transaction Contracts (Trial)" in August last year. In April this year, the Ministry of Housing and Urban-Rural Development issued the "Opinions on Improving the Efficiency of the Online Registration of Housing Services", proposing to actively promote the "Internet lobby" model. "Internet +", big data, face recognition, mobile phone application software (APP), electronic signatures and other means realize the "handheld processing, in-person processing" of the house online signature filing. Recently, Wuhan, Chengdu, Shenzhen, Dongguan and other cities are also actively piloting new home and second-hand housing contract filing and related management measures.
Experts believe that in addition to reducing costs and improving efficiency, a series of policy measures of relevant departments also include intentions such as strengthening supervision. Yang Xianling said that due to the epidemic, "contactless house viewing", "online house purchase", and "live house purchase" have emerged. However, real estate transaction disputes and contract breaches that use "force majeure" as a "shield" have surged. The important reason for the relevant departments to launch "Internet + Internet signing" and other initiatives.
In addition, with the help of Internet technology and application platforms, real estate registration is electronic and networked, laying the foundation for nationwide real estate information networking, simplifying administrative procedures, improving housing transaction management efficiency, and eliminating "one house, two sales" and "yin and yang contracts". Acts such as "fake houses" that endanger market order and consumer rights are also the purpose of the regulatory authorities to promote online services.