Onward HD ZOZO to re-tie up Manufacture and sale of custom-made clothing July 13 18:19
Onward Holdings, a major apparel company, has signed a partnership with ZOZO, which operates one of Japan's largest fashion mail order sites, to manufacture and sell custom-made clothing.
According to the announcement, Onward Holdings will utilize the data of about 1 million body shapes provided by ZOZO and start a service to manufacture and deliver custom-made jackets and pants in about 10 days from the end of next month. ..
This means that when you buy a custom-made brand product from the ZOZO mail order site, you can enter your height and weight and the optimum size will be shown. Also, it is said that everything from the ordering to the arrival of the product will be completed on the Internet.
In the future, the company will expand the scope to shoes, etc., and aim to achieve annual sales of 10 billion yen in 5 years.
The business situation of the apparel industry is deteriorating due to the spread of the new coronavirus infection, and the on-ward situation has resulted in a loss of 2.4 billion yen for the three months to May.
Onward was repulsing the discount service and withdrew from the mail order site operated by ZOZO. However, due to factors such as sluggish sales at department stores, we have opened stores on the ZOZO site again to strengthen online shopping.