Johnnie Walker's Scotch whiskey will be available in plastic-free bottles from early 2021. Mother company Diageo announced this on Monday. The new bottles are made on the basis of wood pulp.
The beverage brand is taking the step to contribute to reducing plastic waste. The new bottles are fully recyclable, according to the company, which is also known for Guiness and Tanqueray gin.
For the production of the paper bottles, Diageo has partnered with Pilot Lite in the joint venture Pulpex. The companies work together on this in the field of research and development.
Pulpex bottles will also be sold to third parties, such as Unilever for Lipton products and cola maker PepsiCo. Those bottles should also be on the market from next year.