New Needs for Choosing Clothes Due to changes in working styles such as telework, 17:35 on July 11th
New work styles such as telework are spreading due to the spread of new coronavirus infection. Since only the upper half of the body is reflected in the video conference meeting, the ways in which workers choose clothes are beginning to change.
At a clothing rental company in Tokyo, professional stylists select three outfits each month according to their body type and their favorite style registered on the Internet site and deliver them to their homes.
As of last month, the number of registrants increased by 40% compared to the same month of the previous year.
I think that the plan is that the number of people who can pay as much as 9800 yen per month is growing, and the number of people who hold teleconferences through telework is increasing, and there is a growing need to change clothes in the upper body.
“Some people want to wear light-colored clothes to change their mood. I think demand for rentals will continue to increase,” said Satoshi Amanuma, president of the air closet.
On the other hand, at department stores in Tokyo Ginza, sales of shirts and blouses that appear on the screen during video conferences are increasing.
The popularity of brightly colored clothes with a bright expression and glossy clothes makes it possible to strengthen sales by establishing a special corner from this month.
Masayuki Kamei, manager of the Sales Promotion Department at Matsuya Ginza, said, "I think demand for suits will continue to be severe, so I want to capture new needs for telework."